WPIG
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| City | Olean, New York |
|---|---|
| Broadcast area | Olean/Bradford/Jamestown |
| Branding | 95.7 The Big Pig |
| Slogan | Sizzlin' Country |
| Frequency | 95.7 |
| First air date | 1949 (current format began in 1989) |
| Format | Mainstream country |
| ERP | 43,000 watts |
| HAAT | 226 meters |
| Class | B |
| Callsign meaning | W PIG |
| Owner | Community Broadcasters, LLC |
| Website | http://www.wpig.com/ |
WPIG is an FM radio station located in Olean, New York. Branded as “95.7 The Big Pig,” the station operates at 95.7 MHz on the FM dial and operates a mainstream country music format. It is owned by Community Broadcasters, LLC.
The station originally signed on as WHDL-FM in 1949 and in its early years was affiliated, like most upstate New York FMs of the time, with WQXR in New York City. James F. Hastings, later a U.S. Congressman, ran the station from 1952 to 1966. The call sign was changed from WHDL-FM to WEBF-FM in recognition of station owner E. Boyd Fitzpatrick. During the 1980s, the station aired what today's jockeys pejoratively referred to as an "elevator music" (likely something along the lines of middle-of-the-road, beautiful music or easy listening) format. In September 1988, under new ownership, the station was known as WOLN (not to be confused with FM 91.3, the public radio station that uses the call signs) with an adult contemporary format. A year later, on September 29, 1989, the call sign was changed to WPIG. Later, on November 6, mirroring the national trend, the station switched formats to the rapidly burgeoning country music format and became known as "The Big Pig 95.7, Today's Sizzlin' Country," which remains the station's motto.
During the first several years of the country format, WPIG disc jockeys used pseudonyms with pig-based puns, such as: "Smokey' Joe Bacon," "Michael Hamm," "Peggy Banks," "Sue EE Cinamon Frank "Adam Ribbs," and "Christopher Neggs" (the first incarnation of The Morning Pigpen's hosts were thus bacon, ham, 'n'eggs; see also the Froggy brand, which uses similar frog-based pun names). This idea was dropped in the late 1990s as the second generation of disc jockeys would join the station, all of whom used more conventional names. Neggs remains with the station as a weekend personality and fill-in, now using his real name, Nick Purcio.
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