Froggy (brand)

Froggy is a brand name radio format used for a variety of radio stations in numerous broadcast markets in the United States, most of which are country music formatted stations, with a few playing adult contemporary. (There was, however, an oldies-themed "Froggy" in Erie, Pennsylvania—the former WFGO; that station has since changed format and calls in 2007. There was also an Oldies-based "Froggy" station in Austin, Texas KFGI 94.7 which changed formats in 1994.) Although the frog logo is shared among these stations, most of them are not associated with each other. The "Froggy" branding is particularly common among country stations currently or formerly owned by Forever Broadcasting or Forever Communications and Keymarketradio LLC.

The Froggy branded radio station uses jargon that usually refers to a frog, such as where the frog lives (in a pond), how a frog moves (hops), what noise a frog makes (cricket or ribbit), and other words that are related to frogs.

Examples of the "Froggy" theme use words like the following:

Many DJs at Froggy-branded stations use special names that reflect the branding:

For the most part, the logo of a "Froggy" branded radio station is generally the smiling green frog. The font, color, position and angles can vary, however, the frog is generally green with a red tongue.

The variations on the logo include the radio station's frequency or whether it is referred to as "Frog," "Big Frog," or "Froggyland."

The "Froggy" moniker is regularly lampooned on the Glenn Beck Program; Beck's alter ego, "Flap Jackson," is the morning jock at the fictional "109.9 The Big Frog."

There is a Froggy 101 bumper sticker on the file cabinet next to the desk of Dwight Schrute, a character on the television show The Office. The Office is set in Scranton, Pennsylvania, where WGGY goes by the "Froggy 101" branding.

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