WPBG
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| City | Peoria, Illinois |
|---|---|
| Broadcast area | Bloomington, Peoria, LaSalle-Peru |
| Branding | 93.3 The Drive |
| Slogan | No. 1 for Classic Hits |
| Frequency | 93.3 MHz(also on HD Radio) |
| First air date | April 1947 |
| Format | Classic Hits |
| Audience share | 9.6 (Sp'10, stationratings.com) |
| ERP | 41,000 watts |
| HAAT | 168 meters |
| Class | B |
| Facility ID | 42114 |
| Transmitter coordinates | 40°38′7.00″N 89°32′19.00″W / 40.6352778°N 89.5386111°W |
| Callsign meaning | Peoria's Big Oldies |
| Former callsigns |
WMXP (1994—1997) WKZW (1977–1994) WMBD-FM (1947–1977) |
| Former frequencies | 92.5 MHz (1947–1960s) |
| Owner |
Alpha Media (Alpha Media Licensee LLC) |
| Sister stations |
WMBD (AM) (traditional and current) WNGY; WIRL; WSWT; WXCL WMBD-TV (former traditional) |
| Webcast | Listen Live |
| Website | 933thedrive.com |
WPBG (93.3 FM) is an FM broadcasting station with a Classic Hits format. Licensed for Peoria, Illinois, USA, the station serves the Bloomington, Peoria, LaSalle-Peru area. The station is currently owned by Alpha Media.
WPBG broadcasts in the HD Radio digital (hybrid) format:
WMBD-FM was established in April 1947 with 17,000 watts on 92.5 MHz as a sister station to 1470 WMBD (AM), the only other station in Peoria; the nearest other FM station was 101.5 WJBC-FM (now WBNQ) in Bloomington, established the same month as a sister station of 1230 WJBC (AM). By 1950, WMBD-FM was licensed for 20,000 watts. WMBD-FM duplicated WMBD (AM) during its early years. It was sold (with AM and TV) to Fetzer Stations on February 1, 1953.
The station signed-on as with a beautiful music format and utilized the slogan "Music Only For a Woman". The station was originally on 92.5 MHz but moved to 93.3 MHz in the early 1960s.
For several years, WMBD-FM went by the slogan of Rock 93. Then, in late 1977 the station adopted a Rock Top 40 format as WKZW. The station, calling itself "KZ-93" was successful immediately and rapidly overtook Top 40 AM WIRL in the ratings. In late-1983 KZ-93 started a transition from being a rock-based CHR Contemporary hit radio outlet to playing mainstream CHR. KZ-93 DJs included Tom Wood, Mark Maloney, Gary Olson, Jeff Moore, Cristy Ryan, Keith Edwards, Scott Wheeler, Gene Stern, Derek Johnson, Lee Malcolm, Ken Hackney (Ken Cook), Troy Hamilton, Jeff Kingsley, Glen Thomas, Kenny Blum, Andy Masur, and Dan Baker. "KZ-93" was at or near the top of the ratings in the Peoria radio market throughout its reign as the premiere Top 40 outlet in Central Illinois. Then, in the early part of 1994 Peoria's 93.3 FM flipped to a hot adult contemporary format as WMXP and the slogan "Mix 93.3". During the MIX years, The morning show was hosted by Dave Kallaway and Bec Ryan. Other jocks included Gene Stern, Scott Wheeler (now mornings on WCIC Pekin), Mary Lynn, Chris McIntyre (now program director and mornings on WKAY-FM in Galesburg, Illinois), and Keith Kelly. Also, for a portion of its time as "Mix 93.3" the morning radio show was simulcast with the television show on sister station WMBD-TV. This simulcast show was known as "The Morning Mix". The simulcast ended in late-1996 when the station again flipped to an oldies format as "Big Oldies 93.3" and adopted the current call sign. At that time "The Morning Mix" continued on WMBD-TV for quite some time. The station used the "Big Oldies 93.3" slogan before the current format of classic hits was adopted in late summer 2006.
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