WMBD-TV
 
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Peoria/Bloomington/ Normal, Illinois United States |
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| Branding | WMBD (general) WMBD News (newscasts) Bounce Central Illinois (DT2) |
| Slogan | Central Illinois Proud. |
| Channels |
Digital: 30 (UHF) Virtual: 31 (PSIP) |
| Subchannels | (see article) |
| Affiliations | CBS |
| Owner |
Nexstar Media Group (Nexstar Broadcasting, Inc.) |
| First air date | January 1, 1958 |
| Call letters' meaning | World's Most Beautiful Drive |
| Sister station(s) | WYZZ-TV |
| Former channel number(s) | 31 (UHF analog, 1958–2009) |
| Transmitter power | 800 kW |
| Height | 193 meters (633 ft) |
| Class | DT |
| Facility ID | 42121 |
| Transmitter coordinates | 40°38′6.1″N 89°32′19.3″W / 40.635028°N 89.538694°WCoordinates: 40°38′6.1″N 89°32′19.3″W / 40.635028°N 89.538694°W (NAD83) |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www |
WMBD-TV is the CBS-affiliated television station for North-Central Illinois that is licensed to Peoria. It broadcasts a high definition digital signal on UHF channel 30 (or virtual channel 31.1 via PSIP) from a transmitter on Pinecrest Drive in East Peoria, a section of Groveland Township. Owned by the Nexstar Media Group, WMBD operates Fox affiliate WYZZ-TV (owned by Cunningham Broadcasting) through a local marketing agreement (LMA). The two outlets share studios together on North University Street in Peoria.
The station signed on January 1, 1958 as the third television outlet in the Peoria market after WEEK-TV (channel 25) and WTVH (channel 19, now WHOI). Airing an analog signal on UHF channel 31, it was originally owned by John Fetzer along with WMBD radio (AM 1470 and FM 93.3, now WPBG). All three stations took their calls from a local legend that President Theodore Roosevelt once described Grandview Drive (original home of WMBD radio) as "the World's Most Beautiful Drive." WMBD radio had long been a CBS affiliate, so naturally channel 31 took over the CBS affiliation from WTVH.
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