WOW (TV station)
| Remote and Regional Western Australia | |
|---|---|
| Branding | WIN |
| Slogan | Turn On WIN |
| Channels |
Analog: see table below Digital: see table below |
| Affiliations | Ten |
| Owner |
WIN Corporation (WIN Television WA Pty Ltd) |
| First air date | 26 March 1999 |
| Former affiliations |
Nine Network/Network Ten (1999-2011) Nine Network (2011-2016) |
| Transmitter power | see table below |
| Height | see table below |
| Transmitter coordinates | see table below |
| Website | www.wintv.com.au |
WOW is an Australian television station licensed to WIN Television, serving regional and remote Western Australia. The station officially commenced transmissions on 26 March 1999 as the second commercial regional broadcaster in Western Australia, alongside former monopoly, Golden West Network (GWN7).
Prior to WIN Television's expansion into Western Australia, the Golden West Network was the sole commercial network operating in regional areas, and carried programming from all three privately owned networks-- Seven, Nine and Ten. On 26 March 1999, WIN Western Australia officially commenced transmissions as a dual affiliate of Nine and Ten. This in turn left GWN to become a sole Seven affiliate.
WIN has struggled for ratings success in remote Western Australia, in part due to GWN/GWN7's 30-year run as the sole commercial television outlet in the region. WIN WA has run second to GWN7 in every ratings survey to date. The second ratings survey in 2005 placed WIN WA with only a 38.3% commercial audience share in prime time, compared to GWN7 with 61.7%.
A proposal for a third television station - a joint venture between WIN Corporation and Prime Media Group, owner of GWN7 - was submitted to the Australian Communications and Media Authority in 2006. Similar to Mildura Digital Television, the new channel will operate under a Section 38B license, as a Network Ten affiliate named Ten West.
The new decade saw the introduction of digital television, with the Central Wheatbelt, Kalgoorlie, Karratha and Mingenew digital transmitters launching on 10 June 2010. The broadcasters shared a single digital transmitter for GWN7, WIN WA and the new Ten West in standard definition at each location.
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