WNSA
 |
|
| City | Wethersfield, New York |
|---|---|
| Broadcast area | Western New York |
| Branding |
Alternative Buffalo 107.7/104.7 107.7 HD2 The Lake (HD2) |
| Slogan | Buffalo's True Alternative |
| Frequency | 107.7 MHz (also on HD Radio) |
| Translator(s) | 107.3 W297AB (Williamsville) 104.7 W284AP (Buffalo) |
| Repeater(s) | 102.5-2 WTSS-HD2 |
| First air date | June 6, 1948 (as WFNF) |
| Format |
Alternative Rock HD2: AAA |
| ERP | 19,500 watts |
| HAAT | 244 meters |
| Class | B |
| Facility ID | 9250 |
| Callsign meaning | W Lake K (former branding now on HD2) |
| Former callsigns | WFNF (1948-1953) WRRL (1953-1960) WBIV (1960-1982) WUWU (1982-1986) WBYR (1986-1988) WBMW (1988-1991) WEZQ (1991-1992) WNUC (1992-2000) WNSA (2000-2004) |
| Owner |
Entercom Communications (Entercom Buffalo License, LLC) |
| Sister stations | WGR, WBEN, WWWS, WWKB, WTSS, WKSE, WBEE, WBZA, WCMF-FM, WPXY, WROC |
| Webcast |
Alternative Buffalo Webstream The Lake (HD2) Webstream |
| Website |
alternativebuffalo.com 1077thelake.com (HD2) |
WLKK (107.7 FM) is an American radio station located in Wethersfield, New York. Broadcasting on the frequency of 107.7 MHz, the station is currently owned by Entercom Communications and is operated out of the company's studios in Amherst, New York, a suburb of Buffalo. Perhaps at least partly because of the station's unique ability to cover both the Buffalo and the Rochester radio markets with one (relatively weak) signal, WLKK is known for its frequent format changes. Since the early 1980s, the station has changed formats approximately once every four to seven years. Its current format is alternative rock, branded as "Alternative Buffalo 107.7".
The FM station on 107.7 at Wethersfield originally started broadcasting June 6, 1948 as WFNF, a member of the Rural Radio Network based in Ithaca.
The network changed ownership three times in the 1960s, and was most notable between 1969 and 1981 for being upstate New York's arm of Pat Robertson's original Christian Broadcasting Network as WBIV.
After Robertson sold off the network, the station had become a part of the Buffalo, New York market (despite its position about halfway between Buffalo and Rochester). As a result of its distance from Buffalo, it struggled to gain ratings with multiple formats.
"The Sound Future." New wave and jazz music. 1982-86. Notable only for an offbeat promotional campaign that featured the images and sounds of cows that grazed near the rural transmitter site, and a stunt that involved a "renegade program director" locked himself at the transmitter site and refused to play the music that the management demanded. This was suspiciously similar to the plot of a film that was popular at the time.
"The Bear -- High Quality Rock and Roll." Classic rock. 1986-88. WBYR had a brief moment of great success in the classic rock format; the heritage album-oriented rock station, WGR-FM, was at the time an adult contemporary music station known as "WRLT," and as such, WBYR was able to make inroads into the Buffalo market. This, however, ended when WRLT changed back to classic rock as WGRQ (currently WGRF).
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Wikipedia