WMYX
 |
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| City | Milwaukee, Wisconsin |
|---|---|
| Broadcast area | Milwaukee, Wisconsin |
| Branding | 99.1 The Mix |
| Frequency | 99.1 MHz (also on HD Radio) |
| First air date | November 1, 1962 (as WEMP-FM) |
| Format | Hot AC |
| ERP | 50,000 watts |
| HAAT | 137 meters |
| Class | B |
| Facility ID | 27029 |
| Callsign meaning | MYX for "MIX" |
| Former callsigns | WEMP-FM (1962–1970) WNUW (1970–1981) |
| Owner |
Entercom (Entercom License, LLC) |
| Sister stations | WXSS, WSSP |
| Webcast | Listen Live |
| Website | 991wmyx.com |
WMYX-FM ("99.1 The Mix FM - Milwaukee") is a Hot AC formatted radio station in Milwaukee, Wisconsin. Identifying themselves on the air as "The Mix", WMYX-FM was the first station in the U.S. to use the "Mix" moniker. WMYX-FM has been airing roughly the same format since late 1981. The station is owned by Entercom, along with sister stations WXSS-FM and WSSP. Its studios and transmitter are co-located in Hales Corners. The playlist consists of current hits and previous hits from the 2000s and 2010s.
WMYX-FM began on November 1, 1962 as WEMP-FM. At first, the station simply re-broadcast WEMP-AM, but by the late 1960s, WEMP-FM was airing its own programming for about half of its broadcast day. In 1970, the station flipped to its own full-time format: WNUW Stereo FM. Over the years, it broadcast an automated oldies format, soft Top 40, an album-oriented rock format known as "X-Rock 99", then easy listening. On October 31, 1978, the station flipped to "Disco 99" and played nonstop disco music (they would be the first disco station in Milwaukee, pre-dating WLUM's launch into the format four months later in February 1979). WNUW's run as a disco outlet would last for less than 10 months. Afterward, it became known merely as "Music FM 99" again, this time with a disco-leaning Top 40 hits format, before finally changing to adult contemporary-formatted "The Mix" with the WMYX call letters in 1981.
During the 1990s, WMYX's playlist featured a mixture of Hot AC, Soft AC and dance/pop. During the 1996 and 1997 NFL seasons when the Green Bay Packers went to the Super Bowl, the station gained notoriety when Dan & Jane (the morning show hosts at the time) recorded parody songs with Packer and football themes. The most famous was the "Packarena" (parody of Los Del Rio's "Macarena"). The song was played heavily on the station during the 1996 season. For the 1997 season, Dan & Jane recorded a parody of "Wannabe" by the Spice Girls under the name "Packer Wannabe." Cassette tapes were sold of the songs at various southeast Wisconsin locations with proceeds going to the Child Abuse Prevention Fund.
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