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WMVX (AM)

WMVX
WMVX1110.jpg
City Salem, New Hampshire
Broadcast area Merrimack Valley
Branding Valley 98.9
Slogan The Merrimack Valley's Greatest Hits
Frequency 1110 kHz
Translator(s) 98.9 W255DA (Salem)
First air date January 10, 1977
Format Classic hits
Power 5,000 watts day
Class D
Facility ID 13998
Transmitter coordinates 42°45′42.00″N 71°16′13.00″W / 42.7616667°N 71.2702778°W / 42.7616667; -71.2702778 (WMVX)
Former callsigns WNNW (1988–2002)
WCEC (2002–2007)
WCCM (2007–2017)
Owner Costa-Eagle Radio Ventures Limited Partnership
Sister stations WCCM, WCEC, WNNW
Webcast Listen Live
Website valley989.com

WMVX (1110 AM; "Valley 98.9") is a radio station broadcasting a classic hits format. Established in 1977 as WVNH, the station is licensed to serve Salem, New Hampshire, United States, and is owned by Costa-Eagle Radio Ventures Limited Partnership, a partnership between Pat Costa and his chief investor, The Eagle-Tribune. The station's programming is also heard on translator station W255DA (98.9 FM) in Salem.

WMVX is only licensed to operate from local sunrise until 30 minutes after local sunset (the latter with reduced power); this is to protect WBT in Charlotte, North Carolina. However, in the fall and winter months, it is not unusual for WMVX to be heard before sunrise.

The 1110 frequency in Salem first signed on January 10, 1977 as WVNH, a middle-of-the-road station owned by Salem Broadcasters. The station was sold in 1980 and under General Manager Dick Lange shifted to a nostalgia format. Just a month or so before the new ownership returned WVNH to the air, a fire destroyed Rockingham Park. Without its anchor draw, the business climate in Salem withered and WVNH failed to generate enough revenue to sustain its original staff. In late 1981, however, under Program Director Russ Mottla (the station's morning man, who was retained) the station shifted to a Big Band/Middle-of-the-Road format which dramatically improved ratings. Despite the obvious drawback AM radio was by this time facing from FM, the Hughes family, which bought the station in 1984, restored the previous format; four years later, Costa Communications purchased the station, changed the call letters to WNNW, and implemented a talk format. Initially run more-or-less as a hobby, Costa soon discovered that the bulk of the station's profits came from its leased-time Spanish language programs, leading WNNW to a full-time Spanish tropical format in 1990. The station came under the operation of the Costa-Eagle partnership in 1996.


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