WMVL
| City | Linesville, Pennsylvania |
|---|---|
| Broadcast area | Meadville, Pennsylvania |
| Branding | Cool 101.7 |
| Slogan | Classic Rock & Roll Hits |
| Frequency | 101.7 MHz |
| First air date | May 4, 1970 (as WVCC) |
| Format | Classic hits |
| ERP | 1,400 watts |
| HAAT | 169 meters |
| Class | A |
| Facility ID | 2900 |
| Transmitter coordinates | 41°42′38.00″N 80°16′29.00″W / 41.7105556°N 80.2747222°W |
| Callsign meaning | W "MeadViLle" |
| Former callsigns | WVCC (1970-2003) |
| Affiliations | ABC Radio, Jones Radio Network, Premiere Radio Networks |
| Owner | Vilkie Communications |
| Sister stations | WGRP, WLOA |
| Webcast | Listen Live |
| Website | cool1017online.com |
WMVL (101.7 FM) is a radio station broadcasting a classic hits format. Licensed to Linesville, Pennsylvania, USA, the station serves the Meadville, Pennsylvania area. The station is currently owned by Vilkie Communications and features programing from ABC Radio, Jones Radio Network and Premiere Radio Networks.
Before being purchased by Vilkie Communications, WMVL was based in Linesville, and was known as WVCC ("The Wonderful Voice of Crawford County").
The station first signed on the air May 4, 1970 as WVCC, with the call letters standing for "The Wonderful Voice of Crawford County". Arthur W. Cervi served as the station's president and general manager, as well as the licensee. The station played a format of easy listening music, with specialty programming of country and classical music on the weekends. Cervi, a resident of Pittsburgh's East Hills, moved his family to northwestern Pennsylvania shortly after being granted the license.
For the duration that he owned the station, Cervi ran the radio station from studios he constructed in the basement of his home on Maple Road in Linesville, and did much of the programming, engineering, and sales work himself. This frugal business model allowed WVCC to serve primarily Linesville and the western portion of Crawford County, though it was a fairly rural community that did not have a great retail base for commercial advertising business. Nonetheless, WVCC became a very powerful local voice for the Linesville area, through its involvement in the community.
By 1980, the station had moved from an easy listening to a more adult contemporary sound, with Cervi's son, Arthur W. Cervi, Jr. assuming management and programming duties. Towards the end of the 80's, WVCC switched from music reels played by an automation system to a satellite-delivered format of Adult Standards from the Satellite Music Network.
The station's present owner, Joseph Vilkie, joined the radio station in the late 1990s. After the turn of the 21st Century, Cervi wanted to retire and offered Vilkie the opportunity to purchase the station. Vilkie and his father, Eugene Vilkie, formed Vilkie Communications and purchased the station on April 1, 2003. Not long after taking over the station, Vilkie Communications moved the station from Cervi's basement to its present location at the Vernon Village shopping center in Meadville, switched the call letters to WMVL and changed the station's format from adult standards to oldies. The station also embraced the resort community of Conneaut Lake in its marketing efforts in addition to Linesville and western Crawford County.
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