City | Farrell, Pennsylvania |
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Broadcast area | Sharon, Pennsylvania, Hermitage, Pennsylvania, Youngstown, Ohio |
Branding | Sunny 1470 |
Frequency | 1470 kHz |
First air date | October 3, 1954 (as WFAR) |
Format | Adult Contemporary |
Power | 1,000 watts (day) 500 watts (night) |
Class | B |
Facility ID | 47569 |
Callsign meaning | Our Lady Of the Angels (former Catholic format) |
Former callsigns | 1997-2003: WPAO 1996-1997: WICT 1991-1996: WRQQ 1989-1991: WOJY 1982-1989: WMGZ 1980-1982: WGBU 1954-1980: WFAR |
Owner | Vilkie Communications (VCI Radio, Inc.) |
Sister stations | WGRP, WMVL |
WLOA (1470 AM) is a radio station licensed to Farrell, in the U.S. state of Pennsylvania. It serves the areas of Sharon, Pennsylvania, and Youngstown, Ohio. Though licensed to Farrell, WLOA transmits from a facility on South State Line Road in Masury, Ohio. The Farrell city limit is across South State Line Road in Pennsylvania.
WLOA 1470 AM is owned by Vilkie Communications. However, a Local Marketing Agreement is in effect with Williamsport Broadcasting, Inc. that operates the station. Vilkie Communications assumed control of the station from Educational Media Foundation on December 15, 2011.
WLOA, dubbed "Sunny 1470" plays Adult Contemporary and occasionally breaks away for high school sports coverage.
The station first signed on the air as WFAR, a 500-watt daytime-only station, on October 3, 1954. The station was founded by Sanford A. Schafitz, a native of the Youngstown area, doing business as Farrell-Sharon Broadcasting Company. Schafitz also started up WWIZ in Lorain, Ohio. He was involved in the launching of WXTV-TV in Youngstown in 1955. Before WFAR went on the air, a dispute occurred between Greater New Castle Broadcasting Corporation and Schafitz. Greater New Castle Broadcasting Corporation wanted to put a 1,000-watt daytime-only station on 1460 kHz in New Castle, Pennsylvania, and Schafitz wanted to put a 500 W daytime only station on 1470 kHz. The FCC ruled in favor of Schafitz on September 4, 1953, and he put the station on the air shortly thereafter.
WFAR applied for a power increase to 1,000 W on February 1, 1955. The FCC granted this on September 22, 1955. An application to operate 24 hours a day, transmitting 1,000 W daytime and 500 W at night using a three-tower directional antenna system, was filed on April 10, 1957. WFAR also sought to change transmission locations to South State Line Road in Masury, Ohio, its current location. The FCC granted the request on September 24, 1958, and these operating parameters were implemented by 1961.