WMUS
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| City | Muskegon, Michigan |
|---|---|
| Broadcast area | Muskegon, Michigan |
| Branding | 107 MUS The Moose |
| Slogan | The Lakeshore's Country |
| Frequency | 107.9 MHz HD2: Iheart 80's |
| Format | Country |
| ERP | 15,000 watts |
| HAAT | 128 meters |
| Class | B1 |
| Facility ID | 70635 |
| Callsign meaning | WMUSkegon. Or MUSe kinda sounds like Moose. |
| Former callsigns | WMHG (3/19/93-11/18/96) WKBZ-FM (?-3/19/93) |
| Owner |
iHeartMedia, Inc. (CC Licenses, LLC) |
| Sister stations | WKBZ, WMRR, WOOD-FM, WSNX |
| Webcast | Listen Live |
| Website | 107mus.com |
WMUS (107.9 FM, "107 MUS") is a radio station broadcasting a country music format in Muskegon, Michigan. The station is currently owned by iHeartMedia, Inc.. The HD 1 Radio Station is 107 MUS and HD 2 is Iheart 80's.
107.9 FM signed on originally around 1988 as WKBZ-FM.
Acknowledging the need for an urban oriented radio station in west Michigan, in 1993, the station evolved into WMHG ("Magic 108"), playing urban contemporary music. The station at this time was owned by Goodrich Radio. WMHG upgraded its signal to 15,000 watts and would reach as far as Grand Rapids and south towards Kalamazoo County. Some D.J.s at "Magic 108" i.e. [D.J. M] who would later work at sister WSNX had local mix shows in attempts to bring strong ratings to 'Magic 108". WMHG would become West Michigan's first and only FM R&B radio station which could be heard from North of Muskegon to Near Kalamazoo. In recent years, WVIB and WUVS-LP, both FM stations, have filled the hole for urban radio in the Muskegon market.
In 1996, Goodrich would move WMHG's calls and format to 1600 AM as "Magic 1600" (which later moved to Grand Rapids as WJNZ 1680am Jamz, also the WKBZ calls would resurface on 95.3 as "Power 95.3" who would pick up the R&B format while 1600 AM continued for several years afterward with an adult standards format), and 107.9 FM would become WSHZ ("Z108"), with a satellite-fed hot AC format.
In October 1999, "Z108," was sold from Goodrich Radio to Connoisseur Communications who began dropping hints that a change was coming to the station. Some interpreted the hints to mean that WSHZ would change to a CHR format to challenge former sister station WSNX, particularly when it was learned that Britta Cleveland would be part of the new local air staff. Instead, WSHZ transitioned from hot AC to mainstream AC as "Star 108," with a mostly local (except for Delilah) air staff.
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Wikipedia