WVIB
 |
|
| City | Holton, Michigan |
|---|---|
| Broadcast area | Muskegon, Michigan |
| Branding | V100 |
| Slogan | "Today's R&B and Old School" |
| Frequency | 100.1 MHz |
| First air date | January 2002 |
| Format | Adult Urban Contemporary |
| ERP | 2,900 watts |
| HAAT | 144 meters |
| Class | A |
| Facility ID | 73994 |
| Callsign meaning | Stuart and Helene Noordyk |
| Former callsigns | WSHN-FM (?-1/13/05) |
| Affiliations | The Touch (Cumulus) |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WKLQ, WLCS, WWSN, WLAW |
| Website | v100fm.com |
WVIB (100.1 FM, "V100") is a radio station broadcasting an urban AC format fed via satellite from Cumulus Media Networks (known as "The Touch" or "Today's R&B and Old School"). The station is licensed to Holton, Michigan and serves the Muskegon market. It can be heard as far south as Allendale, Michigan, as far east as Lakeview, Michigan, and as far north as Ludington, Michigan. However, its range is limited by WBCH to the southeast, WSJP-FM to the west, and WCUZ to the north.
The station began as WSHN-FM in Fremont, Michigan, which for many years featured a country format (as "Fun Country 100 FM") oriented toward Fremont and Newaygo County. The WSHN calls stand for Stuart and Helene Noordyk, the station's original owners.
In January 2002, the Noordyks were granted a construction permit to change WSHN-FM's city of license from Fremont to Holton and move into the Muskegon market (WSHN-AM 1550 remained in Fremont and remains owned by Noordyk to this day). The following month, "Fun Country 100" became "The New Sunny FM" with a Hot AC format. The station chose the name "The New Sunny FM" to evoke memories of WSNX's days as "Sunny FM" during the 1980s and 1990s. The intention was to provide a "grown-up" version of "Sunny FM", without hip hop and rap music and with classic 1980s and 1990s hits mixed in. However, the revamped "Sunny FM" was a ratings failure.
In February 2004, Tony "Boomer" Burke, former on-air talent for Grand Rapids active rock station WKLQ and South Bend's CHR/Top 40 station U-93 WNDV, was hired as Program Director and Weekday Afternoon Host for "Sunny-FM". "Boomer"'s duties also included heading up the other Noordyk stations (WEFG, WLCS, WSHN-AM). In an attempt to push the station into direct competition with WSNX, WSHN's music format quickly evolved from Hot AC to CHR/Top 40, aiming directly at teens and young adults just in time for summer.
...
Wikipedia