WMUA
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| City | Amherst, Massachusetts |
|---|---|
| Broadcast area | Pioneer Valley |
| Slogan | The Radio Voice of UMass |
| Frequency | 91.1 MHz |
| First air date | 1949 (carrier current AM) 1952 (FM) |
| Format | College radio |
| ERP | 450 watts, stereo |
| HAAT | 39.0 meters |
| Class | A |
| Facility ID | 69184 |
| Transmitter coordinates | 42°23′37.97″N 72°31′17.90″W / 42.3938806°N 72.5216389°W |
| Callsign meaning | Massachusetts University - Amherst |
| Affiliations | None |
| Owner |
University of Massachusetts Amherst (University of Massachusetts) |
| Webcast | Listen Live |
| Website | wmua.org |
WMUA (91.1 FM) is a student-run college radio station. Licensed to serve Amherst, Massachusetts, United States, the station is based on the campus of the University of Massachusetts Amherst. The station's broadcast license is held by the University of Massachusetts. WMUa will celebrate its 70th Anniversary of continuous on-air broadcasting beginning with the 2017-2018 school year. The station will debut a second, online-only stream in September 2017 to be called WMUAx
WMUA was established in 1949 originally as an AM station. Though it is run by undergraduates, other faculty, staff, assorted members of the community, and graduate students contribute to the station.
WMUA is broadcast to the Connecticut River Valley, including western Massachusetts, northern Connecticut, and southern Vermont. The station is federally licensed (authorized by the FCC) and non-commercial, and is under the supervision of the UMass Board of Trustees.
WMUA's studio is located in the basement of the Lincoln Campus Center building. The actual transmitter and antenna are located on Observatory Way, between the Orchard Hill and Sylvan Residential living areas. This facility, activated at midnight on January 1, 2004, is WMUA's third transmission site; it originally transmitted from atop Marston Hall, and then on Emily Dickinson Dormitory. The Dickinson Dormitory tower in Orchard Hill served as a backup until a re-roofing project took it down in 2011; it is licensed as a backup facility, and rebuilding the backup was completed on June 30, 2014. The station is a licensed "class A" broadcast facility.
WMUA's programming philosophy is to provide listeners with an eclectic experience unique to the UMass and Pioneer Valley region the station serves. In addition to music programming, there are talk shows, sports updates, and student-produced newscasts every weekday at 5:30 p.m. WMUA broadcasts 24/7/365, and is available as a stream online from the home page of the WMUA website.
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