WMMQ
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| City | East Lansing, Michigan |
|---|---|
| Broadcast area | Lansing, Michigan |
| Branding | Classic Rock 94.9 |
| Slogan | Lansing's Classic Rock |
| Frequency | 94.9 MHz |
| First air date | 1963 (as WVIC) |
| Format | Classic rock |
| ERP | 50,000 watts |
| HAAT | 150 meters |
| Class | B |
| Facility ID | 24641 |
| Transmitter coordinates | 42°38′45″N 84°33′38″W / 42.64583°N 84.56056°W |
| Former callsigns | WVIC-FM (9/11/83-6/1/97) WVIC (6/8/83-9/11/83) WVIC-FM (5/6/81-6/8/83) WVIC (1963-5/6/81) |
| Owner |
Townsquare Media (Townsquare Media Lansing License, LLC) |
| Sister stations | WFMK, WITL-FM, WJIM, WJIM-FM, WVFN |
| Webcast | Listen Live |
| Website | wmmq.com |
WMMQ is an American classic rock radio station at 94.9 FM, licensed to East Lansing, Michigan. The station is owned by Townsquare Media.
The original WMMQ (92.7 FM) began life as WCER-FM in Charlotte, Michigan, in 1963. The station was co-owned with WCER-AM 1390 (now Christian-formatted WLCM). On July 1, 1979, WCER-FM changed its calls to WMMQ, and on September 1 of that year, WMMQ separated programming from its AM sister and aired an adult contemporary/sports format as Q92.
By the mid-1980s, WMMQ was struggling in the ratings and losing to its Lansing-based A/C competitors, and the station's owners quietly prepared a format change. On April 15, 1985, WMMQ changed to a then brand-new format called Classic rock, making it one of the first FM stations in the United States with such a format. The station was consulted by Fred Jacobs, revered as the "father" of the Classic Rock format, and quickly became one of the most popular stations in mid-Michigan, and Jacobs' first Classic Rock success story.
On June 1, 1997, WVIC 94.9 FM and WMMQ 92.7 FM switched programming and call signs. WMMQ's Classic rock format moved to the higher powered signal at 94.9. Prior to that, the station was a simulcast of WVIC-AM 730 (now sports formatted WVFN), with an MOR and then a Top 40 format.
In the mid-1970s, WVIC-FM simulcast the AM's Top 40 programming during the day and then aired progressive rock at night. In the 1980s, the roles were reversed, as WVIC-FM became the dominant station with its CHR format and WVIC-AM became the simulcast. WVIC-AM dropped out of the simulcast and became sports-talk WVFN in June 1992. WVIC-FM's period as Lansing's top CHR station came to an end on March 1, 1995, when the station became "Wild Country 94-9 The Cat" in an attempt to take on longtime country music station and market leader WITL-FM. "The Cat" lasted only a few months before the station was acquired by the owners of WITL-FM. Under new ownership by Liggett Communications , WVIC-FM decided to take on longtime album rocker WJXQ with an active rock format as "Buzz 95." The longtime WJXQ morning show team of Tim (Barron) and Deb (Hart) moved to 94.9 in 1997 and the station adjusted its format to a more mainstream rock approach.
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