WFMK
 |
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| City | East Lansing, Michigan |
|---|---|
| Broadcast area | Lansing, Michigan and vicinity |
| Branding | 99.1 WFMK |
| Slogan | A Hot Rockin' Variety From the '80s to NOW! |
| Frequency | 99.1 MHz (also on HD Radio) |
| First air date | July 16, 1959 (as WSWM) |
| Format | Adult Contemporary |
| ERP | 28,000 watts |
| HAAT | 183 meters |
| Class | B |
| Facility ID | 37460 |
| Transmitter coordinates | 42°40′33″N 84°30′0″W / 42.67583°N 84.50000°W |
| Former callsigns | WSWM (1959–1971) |
| Owner |
Townsquare Media (Townsquare Media Lansing License, LLC) |
| Sister stations | WITL-FM, WJIM, WJIM-FM, WMMQ, WVFN |
| Webcast | Listen Live |
| Website | 99wfmk |
WFMK (99.1 FM) is an adult contemporary radio station licensed to East Lansing, Michigan and serving the Lansing radio market. The station is owned by Townsquare Media and broadcasts in HD radio.
WFMK is one of the United States' oldest adult contemporary stations, having programmed the format for almost four decades. The station signed on in 1959 as WSWM, and offered a MOR format.
WSWM was purchased by Robert G. Liggett Jr. owner of Liggett Communications in 1971. Liggett changed the station's call sign to WFMK, and initially programmed a mix of Adult Contemporary music as "Stereo Island, WFMK 99" during the day (using the Stereo Island approach pioneered at WKNR-FM in Detroit), and Album Oriented Rock overnight. The AOR portion of the format was dropped in the mid-1970s, and the Adult Contemporary format expanded to 24 hours a day, under the moniker Easy Rockin' FM 99.
Over the years WFMK's adult contemporary format has evolved to the point that the station's current slogan is "A Variety From the '80s to Now." WFMK has long been one of the most popular and most highly rated stations in the Lansing area.
When WHZZ in Lansing, Michigan abruptly changed format from Contemporary Hit Radio to Adult Hits in 2005, WFMK, along with WQHH and WJXQ temporarily took advantage of the format switch, touting the many CHR artists on the station until WFMK's sister station, WJIM-FM changed format from oldies to CHR a few days later.
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