WMIM
 |
|
| City | Luna Pier, Michigan |
|---|---|
| Broadcast area |
Monroe, Michigan Toledo, Ohio |
| Branding | 98-3 Nash Icon |
| Frequency | 98.3 MHz (also on HD Radio) |
| First air date | July 16, 1967 (as WVMO) |
| Format | Traditional country |
| ERP | 3,400 watts |
| HAAT | 135.1 meters |
| Class | A |
| Facility ID | 37119 |
| Callsign meaning | MIchigan Monroe |
| Former callsigns | WTWR (9/13/82-10/1/2010) WVMO (7/16/67-9/13/82) |
| Owner |
Cumulus Media (Cumulus Licensing LLC) |
| Sister stations | WKKO, WTOD, WLQR, WRQN, WQQO, WXKR |
| Webcast |
Listen Live Listen Live via iHeart |
| Website | 983nashicon.com |
WMIM (98.3 FM) is a radio station licensed to broadcast from Luna Pier, Michigan, United States. The station serves Monroe, Michigan and the surrounding area, as well as metropolitan Toledo, Ohio, where it competes with WPFX-FM, WCKY-FM and WKKO-FM. It is owned by Cumulus Media.
The 98.3 frequency was licensed to Monroe for most of its history. The station signed on in July 1967 as WVMO (Voice of Monroe), founded by John Koehn of Adrian (also the founder of Adrian's WLEN 103.9 FM), and early on was a block-programmed station typical of small markets, featuring blocks of MOR, country music and Top 40 programming. According to a Billboard magazine item from June 1972, the station was on the air from 5:45 am to midnight and played MOR music until 6 p.m., when country DJ Dan Baker took over. WVMO was also an early radio job for Paul W. Smith, now morning host at Detroit's WJR.
In August 1982, WVMO was purchased by Bruce Lesnick of Lesnick Communications, Inc. He grabbed the call letters WTWR - which had recently been relinquished by an FM station in Detroit - and debuted "Tower 98", with an adult contemporary music format, which evolved into Top 40/CHR by the late 1990s. "Tower 98" served as "Monroe's Hit Music Station," with a minimal ratings presence in Toledo, until March 2003, when the station, now under Cumulus ownership, was granted a construction permit to change its city of license to Luna Pier and to move its transmitter south into Lucas County, Ohio, from Monroe County, Michigan.
For a time after the move, the station's playlist was so rhythmic-heavy that it began reporting to Radio & Records as a CHR/Rhythmic outlet rather than CHR/Pop (although it never did totally eliminate mainstream pop and rock music from its rotation), but returned to a CHR/Pop reporting status.
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Wikipedia