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Cincinnati, Ohio United States |
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Branding | WLWT 5 (general) WLWT News 5 (newscasts) |
Slogan | Leading the Way |
Channels |
Digital: 35 (UHF) Virtual: 5 () |
Affiliations | |
Owner |
Hearst Television (Ohio–Oklahoma Hearst Television, Inc.) |
First air date | February 9, 1948 |
Call letters' meaning |
World's Largest Wireless Television (sister to radio station) |
Former callsigns | W8XCT (experimental, 1946–1948) |
Former channel number(s) | |
Former affiliations | |
Transmitter power | 1000 kW |
Height | 310.5 m |
Facility ID | 46979 |
Transmitter coordinates | 39°7′27.3″N 84°31′17.9″W / 39.124250°N 84.521639°W |
Licensing authority | FCC |
Public license information: |
Profile CDBS |
Website | www |
WLWT, virtual channel 5 (UHF digital channel 35), is an NBC-affiliated television station located in Cincinnati, Ohio, United States. The station is owned by the Hearst Television subsidiary of the Hearst Corporation. The station's studios and transmitter are located on Young Street in the Mount Auburn neighborhood of Cincinnati.
WLWT was established by the Crosley Broadcasting Corporation, owners of WLW (700 AM), one of the United States' most powerful radio stations. Crosley Broadcasting was a subsidiary of the Crosley Corporation, which became a subsidiary of the Aviation Corporation (later known as Avco) in 1945. After starting experimental broadcasts in 1946 as W8XCT on channel 1, the station began commercial broadcasts on February 9, 1948 on VHF channel 4, making it Cincinnati's first licensed television station and Ohio's second (after WEWS-TV in Cleveland). The station's studios were housed with WLW in the Crosley Square building, a converted Elks lodge in downtown Cincinnati.
WLWT counts itself as the first television station outside the Eastern U.S. (other than network-owned stations) to become a primary NBC television affiliate, but originally carried programming from all the major television networks of the time: NBC, ABC, CBS and DuMont. WLWT later affiliated exclusively with NBC in 1949, after WKRC-TV (originally on channel 11, now on channel 12) and WCPO-TV (originally on channel 7, now on channel 9) signed on during that year. Following the release of the FCC's Sixth Report and Order in 1952, all of Cincinnati's VHF stations changed channel positions. WLWT was reassigned to channel 5, as the previous channel 4 allocation was shifted north to Columbus and given to sister station WLWC (now WCMH-TV).