WLR FM
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| Broadcast area | Waterford City and County, Ireland |
|---|---|
| Slogan | We Love Waterford! |
| Frequency | 94.8, 95.1, 97.5 FM |
| First air date | Friday 8 September 1989 |
| Format | Adult Oriented Pop Music with local news, sports and specialist programmes |
| Language(s) | English, with dedicated Irish Language programme and occasional Irish spoken on other programming |
| Audience share | 48.4% |
| Sister stations |
Beat 102 103 Cork's Red FM |
| Webcast | Here |
| Website | wlrfm.com |
WLR FM (Waterford Local Radio), licensed since 1989 (WLR had previously been a pirate radio station) by the Broadcasting Commission of Ireland, is the local radio station covering Waterford City and County. In addition to the official franchise area, the station also enjoys a considerable listenership in South County Kilkenny and East County Cork. WLR FM broadcasts on three frequencies: 95.1 MHz for most of the county (and a low-power transmitter also on 95.1 MHz for Waterford city centre), 97.5 MHz for Waterford city and much of East Waterford, and a low-power transmitter on 94.8 MHz to cover the East Waterford coast.
On Friday 10 October 2012, at the PPI Radio Awards 2012, WLR FM was named Local Station of the Year.
The original WLR, which was a pirate station, launched on 23 June 1978 broadcasting from the garage of Rick Whelan at Killotteran just outside the city. This unlicensed operation was one of the longest lasting in the country and continued for just over a decade until its closure at the end of 1988 - new radio licences were to be awarded by the then IRTC (now BCI) in 1989. WLR, with a number of local businessmen on board formed a consortium to apply for the franchise to broadcast to Waterford city and county. This application had competition from two other applicants, one (Deise Broadcasting Company) involved former pirate ABC Radio and local business people including the Reid family (owners of the well-known 'Egans' licensed premises where ABC was based before its closure), and another application (Waterford Radio/WRFM) which was backed by the then Waterford Foods and The Munster Express newspaper. The IRTC held oral hearings for the Waterford licence at the Tower Hotel in Waterford city on 27 April 1989 where all three applicants presented their case. Shortly afterwards it was announced WLR's consortium was victorious. The licensed WLR FM launched on 8 September 1989 from studios on Georges Street above the Georges Court Shopping Centre in Waterford City. The station broadcast from these studios for many years until the building of the present purpose-built Broadcast Centre, at Ardkeen, Waterford. The station's licence has been unchallenged on subsequent renewals.
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