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WLQV

WLQV
WLQVlogo.svg
City Detroit, Michigan
Broadcast area [1] (Daytime)
[2] (Nighttime)
Branding Faith Talk 1500
Slogan Life Changing Talk Radio
Frequency 1500 kHz
Translator(s) 92.7 W224CC (Detroit)
First air date October 7, 1925 (as WJBK)
Format Religious radio
Power 50,000 watts (Daytime)
10,000 watts (Nighttime)
Class B
Facility ID 42081
Transmitter coordinates 42°13′52″N 83°11′58″W / 42.23111°N 83.19944°W / 42.23111; -83.19944
Former callsigns WCZY (6/17/85-8/3/87)
WLQV (1979-6/17/85)
WDEE (1970-1979)
WJBK (10/7/25-1970)
Owner Salem Media Group
(Caron Broadcasting, Inc.)
Sister stations WDTK
Webcast Listen Live
Website faithtalkdetroit.com

WLQV is a radio station serving the Detroit, Michigan market. The station's fifty-thousand watt daytime signal on 1500 AM enables it to be heard from Michigan's Thumb area down to Northwest Ohio, and from Lansing, Michigan to Chatham, Ontario, Canada. WLQV has a Christian talk format.

WLQV first signed on as WJBK on October 7, 1925, licensed to nearby Ypsilanti, on 1290 kilocycles. Two years later, WJBK moved to 1360 and in 1930, to 1370. In 1940, WJBK was re-licensed to Detroit & to 1490 kc.. (An FM station at 93.1 was added in 1947, and is now WDRQ). In the late 1940s, WJBK produced one of Detroit's first radio personalities, or disk jockeys, in Ed McKenzie, known as "Jack the Bellboy". His late afternoon show, which combined the mainstream pop hits of the day with a good amount of R&B (or "race" music as it was referred to at the time), clicked with the youngsters and soon propelled him to #1 in the market. The station also launched the career of Casey Kasem.

In 1954, WJBK moved to its current frequency at 1500 kc. with 10,000 watts. By this time, Storer Broadcasting owned WJBK-AM-FM and had also signed on WJBK-TV on channel 2 as Detroit's CBS TV affiliate. In 1956, WJBK became the first radio station in Detroit to feature the Top 40 format 24 hours a day; WJBK also published Detroit's first printed survey of the station's most popular songs for distribution at local record stores, dubbed "Formula 45" (which became the station's catchphrase). WJBK's chief competitor in the format during the late 1950s and early 1960s was WXYZ/1270, and the two stations were frequently neck-and-neck in the ratings. Since WJBK had retained ownership of the "Jack the Bellboy" name after Ed McKenzie left the station, there were several more "Jack the Bellboy"s at Radio 15 during the late 1950s and early 1960s, including Tom Clay (known for creating a romantic aura on the air), Dave Shafer, Terry Knight and Robin Walker. Other popular WJBK personalities included longtime morning host Marc Avery, midday host Clark Reid and afternoon drive personality Robert E. Lee (who claimed to be an actual descendant of the legendary Confederate Civil War general and opened his show every afternoon with a "Rebel Yell").


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