WLLH
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| City | Lowell and Lawrence, Massachusetts |
|---|---|
| Broadcast area | Merrimack Valley |
| Branding | La Nueva Mega Lawrence/Lowell |
| Slogan | La fuerza que te mueve! |
| Frequency | 1400 kHz |
| First air date | October 1926 (in Somerville) October 27, 1927 (in Lexington) October 10, 1934 (in Lowell) December 1, 1937 (Lawrence transmitter) |
| Format | Tropical music |
| Language(s) | Spanish |
| Power | 1,000 watts |
| Class | C |
| Facility ID | 24971 |
| Transmitter coordinates |
42°39′29″N 71°19′4″W / 42.65806°N 71.31778°W (Lowell) 42°42′27″N 71°9′51″W / 42.70750°N 71.16417°W (Lawrence synchronous site) |
| Callsign meaning | Lowell/Lawrence/Haverhill |
| Former callsigns | WAGS (1926–1927) WLEX (1927–1929) WLEY (1929–1934) |
| Former frequencies | 1200 kHz (1926–1927) 1390 kHz (1927–1928) 1420 kHz (1928–1930) 1370 kHz (1930–1941) |
| Owner | Gois Broadcasting LLC (Gois Broadcasting Boston LLC) |
| Sister stations | WAMG |
| Webcast | Listen Live |
| Website | www |
WLLH (1400 AM; "La Nueva Mega") is a radio station in the Merrimack Valley region of Massachusetts, licensed to Lowell, Massachusetts. The station is owned by Gois Broadcasting, LLC, and airs a tropical music format. In addition to a transmitter in Lowell, there is a synchronous transmitter in Lawrence, together forming the two Ls in the callsign. (There were once plans for a transmitter in Haverhill, — the H — but it was not built.) Both WLLH transmitters operate on 1400 kHz.
The station that now operates as WLLH came on the air in October 1926 as WAGS with 5 watts on 1200 kHz, and was licensed to Somerville, Massachusetts, near Boston. Its call letters stood for "Willow Avenue Garage Station." During September–October 1927, the station moved to Lexington, Massachusetts and it returned to the air on October 27, 1927 as WLEX at 1390 kHz with 50 watts. It was located in the home of part-owner Carl Wheeler. The other owner was Jesse Smith Dodge. The station time-shared with South Dartmouth station WMAF. On November 11, 1928, WLEX moved to 1420 kHz with 100 watts, time-sharing with Boston-based religious station WSSH.
When Wheeler's company, the Lexington Air Stations, purchased the license of WBET from the Boston Evening Transcript and moved it from Medford to Lexington in February 1929, the WLEX call letters were transferred to that station (now WVEI in Worcester), with the original WLEX being renamed WLEY. During this time, the stations also operated an experimental television station, W1XAY. WLEY remained at 1420 kHz until 1930, when it moved to 1370 (concurrent with WLEX's move from 1360 kHz to 1410). W1XAY shut down in 1930, and WLEX was sold off in 1931, but the Lexington Air Stations retained WLEY until 1933, when it was purchased by Alfred Moffat, who moved the station to Lowell on October 10, 1934 and changed the call letters to WLLH six days later. Moffat boosted the station's daytime power to 250 watts from a transmitter and studio location at the Rex Center, and affiliated it with the Yankee Network; in 1936, the station also began an affiliation with the Mutual-affiliated Colonial Network. He also began efforts to establish a second transmitter in Lawrence, which signed on the air under special temporary authority with 100 watts on December 1, 1937, with a license for the Lawrence transmitter being issued on March 4, 1941. WLLH moved to 1400 kHz on March 29, 1941 under the North American Regional Broadcasting Agreement.Ed McMahon began his career in 1942 as an announcer for WLLH. In addition, the station began an FM sister station in 1947.
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