WLFV
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| City | Midlothian, Virginia |
|---|---|
| Broadcast area | Richmond, Virginia |
| Branding | K-Love |
| Slogan | Positive, Encouraging |
| Frequency | 98.9 MHz |
| First air date | November 22, 1971 (as WJMA-FM) |
| Format | Contemporary Christian |
| ERP | 4,800 watts |
| HAAT | 227.4 meters (746 ft) |
| Class | B1 |
| Facility ID | 54872 |
| Callsign meaning | WoLF Virginia (previous format) |
| Former callsigns | WJMA-FM (1971-1984) WVJZ (1984-1990) WJMA-FM (1990-2004) WCUL (2004-2005) WWLB (2005-2014) |
| Owner | Educational Media Foundation |
| Sister stations | WARV-FM, WLRB, WLRJ, WKYV |
| Webcast | Listen Live |
| Website | klove.com |
WLFV (98.9 MHz) is a commercial FM radio station, licensed to Midlothian, Virginia and serving the Greater Richmond Region. The station is branded as "K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF). WLFV's transmitter is off Basie Road in Henrico, Virginia.
Prior to becoming K-Love in 2017, WLFV was owned by Alpha Media. The station featured a country music format branded as "The Wolf," and was simulcast on sister station WARV-FM. On December 5, 2016, EMF filed an application with the FCC to purchase both WLFV and WARV-FM.
On March 22, 2017, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM"). On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love.
WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount. Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love. Despite the change in ownership and format, the station retained its WLFV call letters.
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