WIDG
| City | St. Ignace, Michigan |
|---|---|
| Broadcast area | Straits of Mackinac [1](Daytime) [2] (Nighttime) |
| Branding | Baraga Radio |
| Slogan | The Catholic Light for Northern Michigan |
| Frequency | 940 kHz |
| First air date | 1966 |
| Format | Religious- Catholic talk and teaching |
| Power | 5,000 watts (Daytime) 4 watts (Nighttime) |
| Class | D |
| Callsign meaning | The Widge by the Bridge |
| Former callsigns | WLVM (7/30/82-5/6/85) WIDG (1966-7/30/82) |
| Affiliations |
EWTN Global Catholic Radio Ave Maria Radio (originating station WDEO in Ypsilanti) |
| Owner | Baraga Broadcasting |
| Sister stations |
WTCY (originating station) W264CF(FM translator at 100.7 mHz) |
| Webcast | Listen Live |
| Website | The Catholic Light dot com |
WIDG (940 AM) is a radio station licensed to St. Ignace, Michigan, broadcasting a Catholic religious format. Until October 2008, the station was owned and operated by Northern Star Broadcasting and had aired ESPN Radio under the brand name AM 940 The Fan. The station then went silent for a short period and returned to the air in December 2008, simulcasting originating station WTCK 90.9 FM in Charlevoix and later WTCY 88.3 FM in Greilickville and serving Traverse City.. WIDG was previously owned by Northern Star Broadcasting and now owned by Baraga Broadcasting. The sale was approved by the FCC in October 2008. (see WIDG history page). WIDG then became of a repeater of WTCK (then based at Indian River) from 2008 until the spring of 2015. Its main studio is now located in Traverse City...as such the originating station is now WTCY.
WIDG is simulcast locally on FM translator W264CF at 100.7 mHz.
Founded in 1966 by Donald E. Benson's Mighty-Mac Broadcasting Company, WIDG was just the second radio station to launch in the Eastern Upper Peninsula of Michigan (following WSOO in Sault Ste. Marie.) The station was known for many years as "Widge by the Bridge" and aired mainly middle of the road music, at times a blend of top 40.
The nickname "Widge by the Bridge" was coined by a longtime friend of station founder Donald E. Benson, a Lansing-based dentist who thought WITL-Lansing's slogan "Whittle while you work" was something that WIDG needed. The original CP for the station had the call letters WSTI, "St. Ignace" but Benson felt the call letters looked like "Stye". In the late 1970s, Benson obtained a construction permit for an FM station that would become WMKC.
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Wikipedia