WHYN-FM
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| City | Springfield, Massachusetts |
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| Broadcast area | Pioneer Valley, Western Massachusetts |
| Branding | Mix 93.1 |
| Slogan | The Pioneer Valley's Hit Music |
| Frequency | 93.1 MHz |
| First air date | 1946 |
| Format | Hot AC |
| ERP | 8,900 watts, Stereo |
| HAAT | 305 meters |
| Class | B |
| Facility ID | 55758 |
| Transmitter coordinates | 42°14′28.33″N 72°38′54.32″W / 42.2412028°N 72.6484222°W |
| Callsign meaning | W HolYoke Northampton (communities originally served by WHYN (AM) |
| Former callsigns | WHFM (1985-1987) |
| Owner |
iHeartMedia (CC Licenses, LLC) |
| Sister stations | WHYN, WRNX |
| Webcast | Listen Live |
| Website | mix931.com |
WHYN-FM (93.1 MHz "Mix 93.1") is a commercial FM radio station licensed to Springfield, and serving the Pioneer Valley of Western Massachusetts. It is owned by iHeartMedia and airs a Hot AC radio format. Aside from a period between 1985 and 1987 when the call sign was WHFM, the station has had the call letters WHYN-FM since it first signed on in 1946.
WHYN-FM's transmitter is on Mount Tom in Holyoke, Massachusetts, more than 1000 feet (305 meters) in height above average terrain. The signal can be heard as far south as South Central Connecticut and as far north as parts of Vermont and New Hampshire. WHYN-FM's studios and offices are in downtown Springfield's "Marketplace" location, along with sister stations 560 WHYN (AM) (Talk radio), and 100.9 WRNX (Country music).
WHYN-FM was the first FM station licensed to Springfield. It simulcast its AM sister station from its sign-on in 1946 until the early sixties. By the mid-sixties, WHYN-FM began separate programming from its AM counterpart's Top 40 format. The format chosen, which had similarities to Beautiful music but primarily used vocals, was commonly known as "MOR" (Middle of the road music) and was syndicated as "Format 44" around the country. The DJs played several uninterrupted songs followed by a stop-set (commercial break) and then would announce what was heard. Unlike the rock and roll formats of the era, the musical introductions of songs were not talked over and there was usually a little dead air between the songs, all to create an easy-going sound. The jingles used on the air were mainly lengthy cuts provided by Pepper-Tanner (now TM Studios), and in 1974, WHYN-FM was the pilot station for William B. Tanner's "Easy Going" jingle series. WHYN's long-time morning team consisted of Frank Knight and news man Ron Russell (DeMatteo). A number of other radio personalities worked on the station including Dave Mack, Bob Holland (a/k/a Holland Cooke), Rich Roy (later on WHYN) and others.
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