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WHFS (AM)

WHFS
WHFS MoneyTalk1010 logo.jpg
City Seffner, Florida
Broadcast area Tampa, Florida
Branding MoneyTalk 1010
Slogan Tampa's Business Address
Frequency 1010 kHz
Repeater(s) 99.5-2 WQYK-HD2
First air date early 1960s (as WINQ)
Format Business News/Talk
Power 50,000 watts (day)
5,000 watts (night)
Class B
Facility ID 28629
Transmitter coordinates 27°59′25″N 82°15′06″W / 27.99028°N 82.25167°W / 27.99028; -82.25167
Callsign meaning WHighFediltySereo, place holder for former alternative staition 99.1 WHFS Baltimore, MD
Former callsigns WINQ (1960s-1981)
WCBF (1981-1988)
WQYK (1988-2004)
WBZZ (2004-2006)
WQYK (2006-2012)
Owner Beasley Broadcast Group
(Beasley Media Group, LLC)
Sister stations WBRN-FM, WLLD, WQYK-FM, WRBQ-FM, WYUU
Webcast Listen Live
Website www.moneytalk1010.com

WHFS (1010 AM) is a radio station in the Tampa, Florida, area, owned by Beasley Broadcast Group. The station broadcasts at 50,000 watts during the day and 5,000 watts at night, directional towards the east and west to protect Jacksonville's WJXL by day, and New York City's WINS, Toronto's CFRB, and Calgary, Alberta's CBR at night. The station was assigned the WHFS call sign by the Federal Communications Commission on August 9, 2012. Its studios are in St. Petersburg while its transmitter is located east of Mango. WHFS broadcasts a business-oriented talk radio format simulcast from sister station WSBR in Boca Raton.

The station signed on in Autumn 1960 as WINQ, founded by Rex Rand, the owner of Miami's WINZ. In its early days, WINQ was a Mutual affiliate and carried a middle-of-the-road music format. In 1967, WINQ became the first station in Tampa Bay to offer a news-talk format, with network news and other programming from CBS Radio (who would later own this station). The station switched to a country music format in 1971, after the station was losing money on the talk programming.


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