WBRN-FM
 |
|
| City | Holmes Beach, Florida |
|---|---|
| Broadcast area | Tampa Bay Area |
| Branding | B98.7 |
| Slogan | Today's Hits, Yesterday's Favorites |
| Frequency | 98.7 MHz (also on HD Radio) |
| First air date | 1989 (as WAYP) |
| Format | Adult contemporary |
| ERP | 50,000 watts |
| HAAT | 149 meters (489 ft) |
| Class | C2 |
| Facility ID | 18527 |
| Transmitter coordinates | 27°50′35″N 82°48′50″W / 27.843°N 82.814°WCoordinates: 27°50′35″N 82°48′50″W / 27.843°N 82.814°W |
| Former callsigns | WAYP (12/7/1989-4/2/1992) WISP (4/2/1992-6/1/1998) WLLD (6/1/1998-8/19/2009) WSJT (8/19/2009-8/2/2012) WHFS (8/2/2012-8/9/2012) WHFS-FM (8/9/2012-2/4/2015) WBRN-FM (2/4/2015-2/1/2017) |
| Owner |
Beasley Broadcast Group (Beasley Media Group, LLC) |
| Sister stations | WHFS, WLLD, WQYK-FM, WRBQ-FM, WYUU |
| Webcast | Listen Live |
| Website | b987.com |
WPBB (98.7 MHz) is a commercial FM radio station licensed to Holmes Beach, Florida and serving the Tampa Bay media market. It is owned by the Beasley Broadcast Group, and airs an adult contemporary radio format, branded as "B98.7." The station's studios are on Executive Center Drive in St. Petersburg and the transmitter is off Park Boulevard North in Seminole.
The station signed on the air on December 7, 1989 under the call sign WAYP. The call letters changed to WISP on April 2, 1992. As both WAYP and WISP, the station played mostly easy listening and soft adult contemporary music. On May 15, 1998, after stunting with a 49-hour loop of "Wild Thing" by Tone Loc, the rhythmic contemporary format of "WiLD 98.7" debuted under new call letters WLLD. (See the WLLD page for the history of "WiLD"). On August 19, 2009, at 5 p.m., "WiLD 98.7" and "Smooth Jazz 94.1 WSJT" switched frequencies, with 94.1 becoming "WiLD 94.1" and 98.7 becoming "Smooth Jazz 98.7 WSJT." Under the ownership of CBS Radio, the smooth jazz format would evolve into a format known as Smooth AC, a mix of Urban AC and Soft AC with a few instrumental jazz songs included.
...
Wikipedia