WHFS-FM

WPBB

City	Holmes Beach, Florida
Broadcast area	Tampa Bay Area
Branding	B98.7
Slogan	Today's Hits, Yesterday's Favorites
Frequency	98.7 MHz (also on HD Radio)
First air date	1989 (as WAYP)
Format	Adult contemporary Christmas Music (Nov. - Dec.)
ERP	50,000 watts
HAAT	149 meters (489 ft)
Class	C2
Facility ID	18527
Transmitter coordinates	27°50′35″N 82°48′50″W / 27.843°N 82.814°W / 27.843; -82.814Coordinates: 27°50′35″N 82°48′50″W / 27.843°N 82.814°W / 27.843; -82.814
Former callsigns	WAYP (12/7/1989-4/2/1992) WISP (4/2/1992-6/1/1998) WLLD (6/1/1998-8/19/2009) WSJT (8/19/2009-8/2/2012) WHFS (8/2/2012-8/9/2012) WHFS-FM (8/9/2012-2/4/2015) WBRN-FM (2/4/2015-2/1/2017)
Owner	Beasley Broadcast Group (WPOW License Limited Partnership)
Sister stations	WHFS, WLLD, WQYK-FM, WRBQ-FM, WYUU
Webcast	Listen Live
Website	b987.com

WPBB (98.7 MHz) is a commercial FM radio station licensed to Holmes Beach, Florida and serving the Tampa Bay media market. It is owned by the Beasley Broadcast Group, and airs an adult contemporary radio format, branded as "B98.7." The station's studios are on Executive Center Drive in St. Petersburg and the transmitter is off Park Boulevard North in Seminole.

The station signed on the air on December 7, 1989 under the call sign WAYP. The call letters changed to WISP on April 2, 1992. As both WAYP and WISP, the station played mostly easy listening and soft adult contemporary music. On May 15, 1998, after stunting with a 49-hour loop of "Wild Thing" by Tone Loc, the rhythmic contemporary format of "WiLD 98.7" debuted under new call letters WLLD. (See the WLLD page for the history of "WiLD"). On August 19, 2009, at 5 p.m., "WiLD 98.7" and "Smooth Jazz 94.1 WSJT" switched frequencies, with 94.1 becoming "WiLD 94.1" and 98.7 becoming "Smooth Jazz 98.7 WSJT." Under the ownership of CBS Radio, the smooth jazz format would evolve into a format known as Smooth AC, a mix of Urban AC and Soft AC with a few instrumental jazz songs included.

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