WELJ
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| City | Montauk, New York |
|---|---|
| Broadcast area | Eastern Long Island |
| Branding | 104.7 WELJ |
| Slogan | The East End's Easy Favorites |
| Frequency | 104.7 MHz |
| First air date | February 19, 1993 (as WBEA) |
| Format | Soft AC/Oldies |
| ERP | 6,000 watts |
| HAAT | 96 meters (315 ft) |
| Class | A |
| Facility ID | 7996 |
| Transmitter coordinates | 41°01′57.00″N 71°58′31.00″W / 41.0325000°N 71.9752778°W |
| Callsign meaning | W Eastern Long Island WPLJ (former parent station) |
| Former callsigns | WMNK (1988–1993, CP) WBEA (1993–May 2001) WCSO (May 2001–Jun 2001) WMOS (Jun 2001–2008) WXLM (2008–2010) |
| Owner | BOLD Broadcasting, LLC |
| Webcast |
Listen Live Listen Live (alternate stream) |
| Website | welj.com |
WELJ (104.7 FM) is a radio station licensed to Montauk, New York and serving the East End of Long Island.
The station is owned by BOLD Broadcasting, LLC and broadcasts at 104.7 MHz with 6 kW ERP from a tower also in Montauk, New York. The station was assigned its current WELJ call sign by the Federal Communications Commission on September 21, 2010. The station airs a soft adult contemporary/oldies format as "The East End's Easy Favorites" with the 'East End' referring to the part of Long Island east of and including the Hamptons and the North Fork.
The 104.7 frequency first signed on in 1993 as WBEA, then based fully in Montauk. Initially, the station launched with an Adult Contemporary format near identical to that which had been heard on WHFM (prior to its change to a relay of WBAB) the previous year. However, within a year the format evolved to a Hot Adult Contemporary format with the Beach Radio name.
Beach Radio saw a level of success not seen by other stations located on the east end of Long Island, as it rated not only in the full Long Island book on a regular basis, but in that of the New London, Connecticut market (where it delivers a listenable, though not local-quality signal) as well. Even with this, the various owners of WBEA kept Long Island as their main focus.
When then-WBEA owner AAA Entertainment purchased WBAZ (101.7 FM) and WBSQ (102.5 FM) in 2000, the company began to realign its formats among its signals. After moving WBAZ to WBSQ's signal in May 2001, it was announced that WBEA would move to the former WBAZ frequency at 101.7 MHz with 104.7 becoming a New London rimshot. During the interim period, 104.7 had the temporary WCSO calls.
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