WBAB
 |
|
| City |
WBAB: Babylon, New York WHFM: Southampton, New York |
|---|---|
| Broadcast area | Long Island |
| Branding | 102.3 WBAB |
| Slogan | Long Island's Only Classic Rock |
| Frequency | See table below |
| First air date |
WBAB: 1958 (as WBAB-FM) WHFM: 1971 (as WWRJ) |
| Format | Classic rock |
| Callsign meaning |
WBAB: W BAbylon Bayshore Broadcasting (original owner) WHFM: W Hamptons FM |
| Former callsigns |
WBAB: WBAB-FM (1958-2003) WHFM: WWRJ (1971-1979) WSBH (1979-1987) |
| Owner |
Cox Radio (Cox Radio, Inc.) |
| Sister stations | WBLI |
| Webcast | Listen Live |
| Website | www |
WBAB (102.3 FM) is a classic rock radio station on Long Island. The station is licensed to Babylon, New York and is owned by Cox Radio. The station is also simulcast on WHFM (95.3 FM) in eastern Suffolk County. Both WBAB's 102.3 and WHFM's 95.3 signals are broadcast in HD. The station also streams its signal worldwide via their web site.
WBAB first went on the air in 1958. It simulcasted with WNYG (1440 AM), then called WBAB-AM, until 102.3 FM was sold.
WBAB is best known for playing an album-oriented rock format and is considered one of the pioneering stations in the country to champion the format. Heritage bands like Pink Floyd, Lynyrd Skynyrd, Led Zeppelin and Van Halen are heard on a regular basis, along with newer bands like Nickelback, Daughtry, Green Day, and Bon Jovi. This music receives a fair amount of play as the station does not limit itself to a strict classic rock format. This can classify it as an active rock format, similar to WXRK (before its switch to a Top 40 format) and northern New Jersey's WDHA.
The radio station is the most listened to rock station on Long Island and scores in the Top 5 with Adults 25–54 years old. As of early 2012 WBAB's morning show of Roger and JP is #1 with Men 25–54 years old and #2 or 3 in Mornings with people 25-54. The afternoon show hosted by legendary jock Fingers is continually #1 or #2 with people 25-54.
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Wikipedia