City | Detroit, Michigan |
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Broadcast area | Detroit, Michigan |
Branding | 98-7 AMP Radio |
Slogan | More Hit Music Every Hour, Way Less Commercials |
Frequency | 98.7 MHz (also on HD Radio) 98.7 HD-2: V98.7 (Smooth Jazz) 98.7 HD-3: Party 98-7 (Rhythmic Adult Contemporary) |
Format | Top 40 (CHR) |
ERP | 50,000 watts horizontal 50,000 watts vertical |
HAAT | 141 meters (463 ft) |
Class | B |
Facility ID | 25448 |
Transmitter coordinates | 42°23′42″N 83°08′58″W / 42.39500°N 83.14944°W |
Callsign meaning | W "Detroit'Z Hits!" |
Former callsigns | WVMV (1996–2010) WLLZ (1980–1996) WBFG (1961–1980) |
Owner |
CBS Radio (sale to Entercom pending) (CBS Radio East Inc.) |
Sister stations |
WOMC, WWJ, WXYT, WXYT-FM, WYCD part of CBS Corp. cluster w/ TV stations WWJ-TV & WKBD-TV |
Webcast |
Listen Live V-98.7 smooth jazz listen live |
Website | 98-7 AMP Radio |
WDZH (98.7 FM, "98-7 AMP Radio") is a Top 40 (CHR)-formatted radio station serving the Metropolitan Detroit area in Southeastern Michigan. The station's offices and studios are located on American Drive in Southfield while the transmitter is located near Livernois and West Davison in the City of Detroit. WDZH broadcasts with an Effective Radiated Power of 50,000 watts from an antenna 463 feet in height.
WDZH is one of two radio stations in the Detroit market reporting to Mediabase as a CHR/Pop outlet, the other being Clear Channel's Channel 955. The station is musically positioned between the rhythmic-leaning Channel 955 and Cumulus' Adult Top 40-formatted 96-3 WDVD.
The station signed on the air in 1961 as WBFG ("We Broadcast For God"). The station broadcast religious programming for nearly two decades. On July 16, 1980, WBFG was sold and soon changed its calls to WLLZ.
On August 11, 1980, at 5:07 PM, WLLZ debuted a new AOR/CHR format; the first song played on the new "Detroit's Wheels" was "Let It Rock" by Bob Seger. (The WLLZ calls were also rumored to stand for "We Love Led Zeppelin" or "Whole Lotta Led Zeppelin", but were more likely chosen as a sound-alike for wheels, as a in tribute to the area's auto industry.) The new WLLZ became an instant hit. "Wheels" had one of the most successful debuts in Detroit radio history; it debuted at #2 (behind only WJR) in total persons 12+ in the Fall 1980 Arbitron radio listening ratings, and posted #1 ratings in the teen, 18-34 and 18-49 listener demographics. Detroit's other rockers were hit hard, particularly WWWW (W4), which, having been a top 10-rated station just a year earlier (and had ranked as high as #2 in the spring 1979 ratings), had tumbled completely out of the top 20 by the fall of 1980. In January 1981, just days after the fall Arbiton ratings were released, W4 changed formats from rock to country, and terminated morning man Howard Stern, whose show had been crushed by his WLLZ competition of Jon Larson and Jeff Young.