WDVD
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| City | Detroit, Michigan |
|---|---|
| Broadcast area | Metro Detroit [1] |
| Branding | 96-3 WDVD |
| Slogan | "Today's Best Music and More" |
| Frequency | 96.3 MHz (also on HD Radio) 96.3 HD-2: WJR-AM simulcast |
| First air date | June 1, 1948 |
| Format | Hot AC |
| ERP | 20,000 watts |
| HAAT | 240 meters (790 ft) |
| Class | B |
| Facility ID | 8631 |
| Transmitter coordinates | 42°27′13″N 83°09′50″W / 42.45361°N 83.16389°W |
| Former callsigns | WJR-FM (1948–1982) WHYT (1982–1997) WPLT (1997–2001) |
| Owner |
Cumulus Media (Radio License Holdings LLC) |
| Sister stations | WJR, WDRQ |
| Webcast | Listen Live |
| Website | 963wdvd.com |
WDVD is a Hot Adult Contemporary radio station in Detroit, Michigan, broadcasting at 96.3 MHz on the FM dial. Owned and operated by Cumulus Media, WDVD's studios and offices are located in the Fisher Building in Detroit's New Center district near downtown, while its transmitter is located in Oakland County in Royal Oak Township at 8 Mile Road and Wyoming Avenue.
WDVD broadcasts with an Effective Radiated Power of 20,000 watts from an antenna that is 787 feet in height, and transmits its signal from the same tower from which five other Detroit FM radio stations broadcast. WDVD is licensed for HD Radio operations.
On June 1, 1948, the station signed on as WJR-FM, simulcasting WJR (760 AM), Detroit's CBS Radio Network affiliate. In 1966 WJR-FM separated programming from WJR (AM) and began airing "The Young Sound," a beautiful music format featuring instrumental covers of contemporary hits which was used on many CBS-affiliated FM stations. In 1969, the station adopted the "Solid Gold Rock and Roll" automated format from Drake-Chenault, a mix of soft rock, current Easy Listening (adult contemporary) chart hits, and rock and roll oldies, and began to brand itself as "California Radio." After almost three years, the station reverted to beautiful music, with which it was quite successful for a time. Competitors at this time were WLDM-FM (now WKQI), WWJ-FM (now WXYT-FM), and WKNR-FM (later WNIC-FM).
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