WDTW (AM)
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| City | Dearborn, Michigan |
|---|---|
| Broadcast area | Metro Detroit |
| Branding | La Mega Detroit 1310 |
| Slogan |
Más Música, Sólo Éxitos! (More Music, Only the Hits!) |
| Frequency | 1310 kHz |
| First air date | December 29, 1946 (as WKMH) |
| Format | Regional Mexican, tropical music, Mexican pop |
| Power | 5,000 watts |
| Class | B |
| Facility ID | 6593 |
| Transmitter coordinates | 42°15′50″N 83°15′16″W / 42.26389°N 83.25444°W |
| Callsign meaning | DTW is the IATA airport code for the Detroit Metropolitan Airport |
| Former callsigns | WWWW (7/24/06-9/15/06) WDTW (1/25/05-7/24/06) WXDX (12/4/00-1/25/05) WYUR (9/22/97-12/4/00) WDOZ (1/3/95-9/22/97) WMTG (11/24/86-1/3/95) WNIC (11/1/86-11/24/86) WWKR (1977-11/1/86) WNIC (1972-1977) WKNR (1963-1972) WKMH (1946-1963) |
| Owner | Pedro Zamora |
| Webcast | Listen Live |
| Website | lamegadetroit.com |
WDTW is an AM radio station licensed to Dearborn, Michigan. Owned by Pedro Zamora, the station broadcasts a Spanish-language music format branded as La Mega Detroit 1310.
Originating as WKMH in 1946, in 1963 it became known as WKNR, the Top 40 Keener 13 that served the Metro Detroit area in the 1960s and early 1970s. It has undergone a number of format and call letter changes since the end of 'Keener', variously being a simulcast AM source of WNIC, its sister station; a soul oldies station, WMTG; an all-children's station, WDOZ; a personality/oldies/classical station, WYUR; and a talk station of a number of formats.
AM 1310 began broadcasting in 1946 under the call sign WKMH. Originally a daytime-only station at 1540 on the AM dial, WKMH moved to its current 1310 frequency and began 24-hour operations in 1948. In its early years, WKMH (joined around 1950 by sister station WKMH-FM, simulcasting at 100.3 on the FM dial) was a typical suburban full-service radio station specializing in local news, information, sports, and mainly MOR-oriented pop music. WKMH's most popular personality was Robin Seymour (DJ), a pioneering rock and roll disk jockey in Detroit. Seymour's "Bobbin' with Robin" show featured a music mix that foreshadowed the birth of the Top 40 format in playing R&B and early rock artists like The Crows alongside mainstream pop stars like Patti Page. Seymour would stay on at the station as it became WKNR and later became the host of Swingin' Time, a popular local teenage dance show on CKLW-TV.
WKMH garnered some notice through early 1960s Top 40 shows hosted by personalities such as Lee Alan "On the Horn" and Dave "Sangoo" Prince, but the station was generally considered an also-ran in the Detroit market and a weak competitor of WJBK and WXYZ, which were Detroit's dominant Top 40 stations. At night, the station featured a jazz show hosted by Jim Rockwell (later of WABX-FM). In addition, WKMH was briefly Detroit's CBS Radio affiliate in 1960, after WJR dropped its CBS affiliation to add more local programming. Despite, or some might say because of, this unusual move, WKMH continued to flounder. In 1962 the station shed its CBS affiliation (which WJR regained) and became "Flagship Radio," an early adult contemporary format featuring a mix of softer current pop hits and MOR album cuts, but this format, too, was a failure.
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