WCRZ
 |
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| City | Flint, Michigan |
|---|---|
| Broadcast area | [1] |
| Branding | Cars 108 |
| Slogan | '80s, '90s and Now |
| Frequency | 107.9 MHz |
| First air date | November 4, 1961 |
| Format | Adult Contemporary |
| ERP | 50,000 watts |
| HAAT | 101 meters |
| Class | B |
| Facility ID | 20446 |
| Transmitter coordinates | 42°58′49″N 83°34′40″W / 42.98028°N 83.57778°W |
| Callsign meaning | CaRZ 108 |
| Former callsigns | WGMZ (?-6/4/84) |
| Owner |
Townsquare Media (Townsquare Media of Flint, Inc.) |
| Sister stations | WFNT, WLCO, WQUS, WRCL, WWBN |
| Webcast | Listen Live |
| Website | wcrz.com |
WCRZ (107.9 FM, "Cars 108") is a radio station in Flint, Michigan, broadcasting an adult contemporary format. WCRZ is the top-rated heritage station in the market. Its studios and transmitter are located separately in Burton, east of Flint.
From its sign-on in 1961 until changing its call letters to WCRZ in 1984, the station was WGMZ with a long-running and successful MOR/easy listening format. It was originally co-owned with WAMM AM 1420 (now WFLT). The owner of WAMM at that time sold WGMZ in 1966. By 1968, WGMZ was co-owned with WKMF AM 1470 (now WFNT). On June 25, 1984 at 1 am, the call letters changed to WCRZ and the format became adult contemporary. Fame by Irene Cara was the first song played in the new format. Those calls were assumed by an easy-listening station in Tuscola, Michigan three years later, and that station is known today as WWBN, and has been a sister station to WCRZ since the mid-1990s.
Cars 108's local airstaff includes morning duo Pat & AJ, Jenny Boom, George McIntyre (who has been a staple of Cars 108 since 1991) and Amie Burke.
Since the mid-1990s WCRZ has been the number one radio station in Flint, off and on, and was the first station in the market to broadcast in high definition. Since then, sister stations WWBN and WRCL have also added HD broadcasting, as has competing station WDZZ.
In the Spring of 1995, WCRZ went off the air for some time due to a vandalizing of their transmitting antenna. During this time, the frequency of 107.9 was dead for roughly a week. However, sister station 101.7 (now 101.5) WWBN allowed WCRZ to share signals until repairs were made on the antenna.
WCRZ is the Flint outlet for Delilah's syndicated love-songs show. Cars 108 features John Tesh during overnight hours. It also is the local affiliate for AT40 with Ryan Seacrest.
Unlike many AC stations, WCRZ does not switch to a wall-to-wall Christmas music format each December, choosing instead to blend Christmas songs in with its regular playlist.
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Wikipedia