WCIT (AM)
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| City | Lima, Ohio |
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| Branding | Sports Talk 940 |
| Frequency | 940 kHz |
| First air date | 1959 |
| Format | Sports |
| Power | 250 watts day 6 watts night |
| Class | D |
| Facility ID | 1062 |
| Transmitter coordinates | 40°43′21.00″N 84°5′4.00″W / 40.7225000°N 84.0844444°W |
| Callsign meaning | The Lima CITizen |
| Former callsigns | WCIT (1959–1998) WLJM (1998–2007) WZOQ (2007–2009) |
| Affiliations |
CBS Sports Radio Cleveland Cavaliers Radio Network |
| Owner | Childers Media Group LLC |
| Sister stations | WDOH, WEGE, WFGF, WWSR |
| Webcast | Listen Live |
| Website | 940wcit.com |
WCIT (940 AM, is a commercial broadcast radio station in Lima, Ohio, and features a sports format. The station, along with FM sister stations WEGE, WWSR and WFGF, share studio facilities on Cable Road in Lima. WCIT must operate with reduced power after local sunset to avoid interference with a Canadian clear channel signal, reserved for Montreal by international treaty (it was held by CINW until that station's shutdown in 2010).
Originally broadcasting only during the daytime hours, WCIT was founded in 1959 by the owners of The Lima Citizen. The Citizen folded in 1964, shortly thereafter, WCIT was sold off by the now-former newspaper's owners to Riggs Broadcasting, who also owned a combination AM/FM combination in Lansing, Michigan. Riggs Broadcasting owners were Richard Riggs, his wife Nora Riggs, Sales Manager Tom Rice and Chief Engineer Ray Allen.
WCIT would find a new studio home February 15, 1968 in downtown Lima. The studios were located on the 9th floor, suite 940 of Cook Tower, which was Lima's tallest building at the time. The move to a new studio location occurred in 1971 with FM sister WLSR.. It would be known as the "Lima Broadcast House" at 1301 Cable Road. Much of its programming consisted of an hourly local newscast and a Top Forty format using the branding "Great 94". WCIT became the market leader within a few years being the most recognized name in the market for news and music. Jim Baldridge, a Lima native had his start at WCIT in the late 1960s before moving on to WIZE in Springfield and later at WHIO-TV in Dayton.
1972 ushered in an era of the small town top 40 radio station with a big city sound. Jim Wood (Robert Marquitz), Tommy Judge (Carl David Hamilton), Johnny Williams, Skip Essex, Rick Lane, Chuck Martin (L Harrison), Dave Shannon, Bill Apple, Rob Bromley, Don Sherwood and Steve R. Nelson. Gordy Price (later of WIMT) spent part of his career beginnings at WCIT in 1974 as afternoon personality before automating in 1975 as "Rock 94." Price also worked at WMVR, WING and the former WTOO (now WPKO) before his move to WIMT in 1987.
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