City | Philadelphia, Pennsylvania |
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Broadcast area | Greater Philadelphia (Delaware Valley) |
Branding | Today's 101.1 More FM |
Slogan | A Better Variety with Fewer Commercials Philadelphia's Christmas Station (November-December) |
Frequency | 101.1 MHz (also on HD Radio) |
First air date | May 13, 1963 (as WDVR) |
Format | Analog/HD1: Adult Contemporary Christmas music (November-December) HD2: All '80s music |
Language(s) | American English |
Audience share | 7.0 (March 2017, Nielsen Audio) |
ERP | 14,000 watts |
HAAT | 287 meters (942 ft) |
Class | B |
Facility ID | 71382 |
Transmitter coordinates | 40°02′21″N 75°14′13″W / 40.03917°N 75.23694°WCoordinates: 40°02′21″N 75°14′13″W / 40.03917°N 75.23694°W (NAD27) |
Former callsigns | WBEB-FM (1993-1995) WEAZ-FM (1989-1993) WEAZ (1981-1989) WDVR (1963-1981) |
Owner | Jerry Lee (Jerry Lee Radio, LLC) |
Webcast | Listen Live (Web player), MP3, AAC |
Website | www |
WBEB (101.1 FM, "Today's 101.1 More FM") is a commercial FM radio station licensed to serve Philadelphia, Pennsylvania. Owned by businessman Jerry Lee, the station broadcasts an Adult Contemporary format, switching to all-Christmas music between mid-November and December 25th of each year. The broadcast tower used by the station is located in the Roxborough section of Philadelphia at (40°02′19.7″N 75°14′12.8″W / 40.038806°N 75.236889°W), while studios are located in Bala Cynwyd.
WBEB has been a top-ranking station in the Philadelphia Arbitron ratings (now Nielsen Media Research) since the early 1990s, and is the only independently owned commercial FM station in the Philadelphia media market. The station claims that since Arbitron began electronic meter measurement in January 2007, More FM has an unbroken string of being the most listened to Philadelphia radio station every single month.
On May 13, 1963, the station first signed on using the call sign WDVR, which stood for Delaware Valley Radio. It was one of several Philadelphia stations airing a beautiful music format, including 98.9 WPBS (now WUSL) and 106.1 WWSH (now WISX). In 1981, it switched call signs to WEAZ, which stood for easy listening. It began using the slogan EAZY 101 with actor Patrick O'Neal and later with actor Robert Urich as its TV commercial spokesperson. By 1984, EAZY 101 had become the #1 rated station in Philadelphia.