City | Granite City, Illinois |
---|---|
Broadcast area | St. Louis, Missouri |
Branding | 106.5 The Arch |
Slogan | You Never Know What We're Going to Play Next. |
Frequency | 106.5 MHz FM (also on HD Radio) 106.5-2 FM "The Deep" 106.5-3 FM "Mormon Channel" |
First air date | 1965 |
Format | Adult Hits |
ERP | 90,000 watts |
HAAT | 309 meters |
Class | C1 |
Facility ID | 74577 |
Callsign meaning | The ARcH (taken from St. Louis' most famous landmark, the Gateway Arch) |
Former callsigns | WGNU (1965-1976) WWWK (1976-1987) KWK (1987-1988) WKBQ (1988-1994) WKKX (1994-2000) WSSM (2000-2005) |
Owner |
Hubbard Broadcasting (St. Louis FCC License Sub, LLC) |
Webcast | Listen Live |
Website | 1065thearch.com |
WARH (106.5 MHz FM) is a radio station licensed to Granite City, Illinois and serving the St. Louis, Missouri, metropolitan area. WARH is owned by Hubbard Broadcasting.
WARH features a locally programmed adult hits format known as "106.5 The Arch" using the primary slogan "You never know what we're going to play next." The station's name pays tribute to the iconic Gateway Arch monument in downtown St. Louis on the western bank of the Mississippi River. The format is musically similar to the syndicated Jack FM stations in the U.S. & Canada. The major difference that distinguishes "The Arch" from the "Jack" branded stations is that "The Arch" uses a live and local airstaff around the clock, whereas "Jack" stations are for the most part without disc jockeys.
WARH-HD2 features a format of songs from the 60's to the current decade, and goes deeper into the rock and pop music of each era. Branded as "106-5 The Deep", the HD2 station is currently unhosted and commercial-free.
WARH-HD3 carries "The Mormon Channel", supplied by its former owners, Bonneville International.
WARH broadcasts from studios in Creve Coeur, sending out a signal of 90,000 watts effective radiated power from its transmitter located near Resurrection Cemetery in Shrewsbury.
Originally, the station took to the air in 1965 as WGNU-FM under the ownership of Chuck Norman. The station was programmed with a country music format and was simulcast on WGNU 920 AM. Norman sold the station to Doubleday Broadcasting in 1976. Doubleday changed the station's call letters to WWWK (later KWK-FM) and the format to AOR, calling itself "Stereo WK", and later to Top 40. In 1988, KWK became WKBQ-FM, retaining the Top 40 format and rechristening themselves as "Q106.5." In September 1991, WKBQ-FM brought the morning team of "Steve & DC" to St. Louis from Birmingham, Alabama. In 1993, "Steve & DC" and WKBQ-FM would face controversy over comments made on the May 10, 1993 morning show and was the subject of much local news coverage for weeks. Also during the same year, WKBQ-FM began simulcasting on 1380 AM.