City | St. Louis, Missouri |
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Broadcast area | St. Louis, Missouri |
Branding | 1380 The Pulse |
Slogan | Health & Wellness Radio |
Frequency | 1380 kHz |
First air date | 1927 (as KWK) |
Format | Health Talk |
Power | 5,000 watts day 1,000 watts night |
Class | B |
Facility ID | 74579 |
Transmitter coordinates |
38°45′1″N 90°9′46″W / 38.75028°N 90.16278°W (day) 38°31′27″N 90°14′17″W / 38.52417°N 90.23806°W (night) |
Former callsigns | KWK (1927-1984) KGLD (1984-1992) KASP (1992-1994) WKBQ (1994-1995) KRAM (1995-1996) WKBQ (1996-1998) KKWK (1998) KZJZ (1998-1999) KSLG (1999-2012) |
Owner | Salem Media Group |
Sister stations | WSDZ |
Webcast | Listen Live |
Website | 1380thepulse.com |
KXFN (1380 AM) is a radio station, currently broadcasting a health talk format operating from St. Louis, Missouri. It last aired a simulcast of programming from internet radio station TalkSTL.com, as well as Yahoo! and NBC Sports Radio programming, but also had a long and colorful history of radio formats throughout the years, beginning under their original KWK callsign. It signed back on the air on January 6, 2017, after being silent and off the air since December 2015 after ownership was transferred to Salem Media Group.
KXFN employs separate daytime and nighttime transmitter sites; the daytime transmitter site is located on Chouteau Island near Granite City, while the nighttime site is located further south near Dupo, Illinois.
KXFN began broadcasting in 1927 as KWK. KWK was the Mutual Broadcasting System affiliate in St. Louis for most of its existence until August 1969, when the station switched from standards to an R&B format.
KWK's claim to national fame was a film clip where a disc jockey at the station is seen smashing one of Elvis Presley's records and declaring "rock and roll has got to go!"—a clear sign that KWK had veered away from the rock format. This clip can be seen in the 1981 film "This Is Elvis".
On July 31, 1973, the station went off the air until November 1, 1978, when it returned as a Top 40 station, and in March 1979, it began simulcasting with WWWK-FM (106.5). The two stations kept simulcasting until KWK became KGLD (an oldies station) in June 1984. On January 1, 1992, KGLD changed to all-sports KASP. The station went back to simulcasting with 106.5 FM in 1993 (which would swap formats with 104.1 FM in January 1994; the simulcast on 1380 would switch over to 104.1). In December 1994, the station flipped to hot talk as "Straight Talk 1380." Programming on "Straight Talk" included Steve & DC in mornings (simulcasting from WKBQ-FM), The Fabulous Sports Babe, Ken Hamblin, Tom Leykis and Jim Bohannon. On February 22, 1995, the station changed call letters to KRAM (shortly after the Los Angeles Rams re-located to St. Louis). On March 21, 1996, 1380 AM returned to simulcasting WKBQ (and reassumed the WKBQ call letters). After Emmis bought it in a deal with WKBQ and WKKX that November, they donated the station to a ministry and WKBQ-AM became KKWK, with a short lived urban talk format. This was then followed by a jazz format with new KZJZ call letters adopted on September 1, 1998. KZJZ played mostly classic jazz, had a full-time airstaff, and won a Marconi Award. Having low advertising revenues, the station switched to a satellite-run Southern Gospel format as KSLG in November 1999. KSLG switched back to sports in 2004, initially carrying Sporting News Radio programming, which later switched to ESPN Radio.