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WAPL

WAPL
WAPL logo.jpg
City Appleton, Wisconsin
Broadcast area Green Bay-Appleton-Oshkosh
Branding 105.7 WAPL
Slogan Wisconsin's Rock Station
Frequency 105.7 MHz
First air date December 24, 1965 (as WAPL-FM)
Format Classic rock
ERP 100,000 watts
HAAT 358 meters (1175 feet)
Class C
Facility ID 73659
Transmitter coordinates 44°21′32″N 87°59′07″W / 44.35889°N 87.98528°W / 44.35889; -87.98528
Callsign meaning W APpLeton (city of license; taken from WAPL-AM)
Former callsigns WAPL-FM (1963-1977)
WCXR (1977)
WAPL-FM (1977-2008)
Owner Woodward Communications, Inc.
Sister stations WHBY, WKSZ, WKZG, WKZY, WSCO, WZOR
Webcast Listen Live
Website wapl.com

WAPL (105.7 FM) is a classic rock formatted radio station licensed to Appleton, Wisconsin, that serves the Green Bay and Appleton-Oshkosh areas. The station is owned by Woodward Communications, and has studios on College Avenue in Appleton, with transmitting facilities located near the WGBA Tower west of unincorporated Shirley in the Town of Glenmore in southeastern Brown County.

WAPL radio made its on-air debut in 1952 operating on a frequency of 1570 AM under the ownership of the Bartell Family. It was the third AM station in the market, but the first to serve the younger audience with rock & roll music.

WAPL-FM, operating on a frequency of 105.7 FM was added in 1965 when an FM antenna was installed on the existing WAPL (AM) tower in Menasha. The initial power was around 20,000 watts at an antenna height of 160 feet. The station's format was "beautiful music".

In 1965, WAPL-FM was upgraded to a 50,000 watt signal at 200 feet with a new tower on The Zuelke Building in downtown Appleton.

By 1977, having gone through a number of ownership and format changes, WAPL-FM changed its call letters to WCXR and briefly became a Christian station. This change lasted only eight months before changing format again, this time to album rock. Shortly thereafter, the station's call letters reverted to WAPL-FM. The on-air line up included Laura Morgan, Dan Adams and program director Steve Brown.

In 1978, WAPL AM and FM were offered for sale. WAPL-FM was purchased by Woodward Communications, Inc., of Dubuque, Iowa. Woodward already owned an AM station, WHBY, in the Appleton market. A strategy was developed to include the newly purchased station in the already planned new facility for WHBY on Appleton's southeast side. The plans included an upgrade of WAPL's signal to 100,000 watts of power and 450 feet of height for the antenna.


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