City | Appleton, Wisconsin |
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Broadcast area | Green Bay-Appleton-Oshkosh |
Branding | 105.7 WAPL |
Slogan | Wisconsin's Rock Station |
Frequency | 105.7 MHz |
First air date | December 24, 1965 (as WAPL-FM) |
Format | Classic rock |
ERP | 100,000 watts |
HAAT | 358 meters (1175 feet) |
Class | C |
Facility ID | 73659 |
Transmitter coordinates | 44°21′32″N 87°59′07″W / 44.35889°N 87.98528°W |
Callsign meaning | W APpLeton (city of license; taken from WAPL-AM) |
Former callsigns | WAPL-FM (1963-1977) WCXR (1977) WAPL-FM (1977-2008) |
Owner | Woodward Communications, Inc. |
Sister stations | WHBY, WKSZ, WKZG, WKZY, WSCO, WZOR |
Webcast | Listen Live |
Website | wapl.com |
WAPL (105.7 FM) is a classic rock formatted radio station licensed to Appleton, Wisconsin, that serves the Green Bay and Appleton-Oshkosh areas. The station is owned by Woodward Communications, and has studios on College Avenue in Appleton, with transmitting facilities located near the WGBA Tower west of unincorporated Shirley in the Town of Glenmore in southeastern Brown County.
WAPL radio made its on-air debut in 1952 operating on a frequency of 1570 AM under the ownership of the Bartell Family. It was the third AM station in the market, but the first to serve the younger audience with rock & roll music.
WAPL-FM, operating on a frequency of 105.7 FM was added in 1965 when an FM antenna was installed on the existing WAPL (AM) tower in Menasha. The initial power was around 20,000 watts at an antenna height of 160 feet. The station's format was "beautiful music".
In 1965, WAPL-FM was upgraded to a 50,000 watt signal at 200 feet with a new tower on The Zuelke Building in downtown Appleton.
By 1977, having gone through a number of ownership and format changes, WAPL-FM changed its call letters to WCXR and briefly became a Christian station. This change lasted only eight months before changing format again, this time to album rock. Shortly thereafter, the station's call letters reverted to WAPL-FM. The on-air line up included Laura Morgan, Dan Adams and program director Steve Brown.
In 1978, WAPL AM and FM were offered for sale. WAPL-FM was purchased by Woodward Communications, Inc., of Dubuque, Iowa. Woodward already owned an AM station, WHBY, in the Appleton market. A strategy was developed to include the newly purchased station in the already planned new facility for WHBY on Appleton's southeast side. The plans included an upgrade of WAPL's signal to 100,000 watts of power and 450 feet of height for the antenna.