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WAHR

WAHR
City Huntsville, Alabama
Broadcast area Huntsville, Alabama
Branding Star 99.1
Slogan "The Tennessee Valley's Variety Station"
Frequency 99.1 MHz (RDS)
First air date July 28, 1959
Format Adult Contemporary
ERP 100,000 watts
HAAT 300 meters (985 feet)
Class C0
Facility ID 70501
Transmitter coordinates 34°47′53″N 86°38′24″W / 34.79806°N 86.64000°W / 34.79806; -86.64000
Callsign meaning With Arnold Hornbuckle's Records
Owner Black Crow Media Group
(BCA Radio, LLC)
Sister stations WRTT-FM, WLOR
Website Website

WAHR (99.1 FM, "Star 99.1") is an American mainstream adult contemporary music-formatted radio station licensed to serve Huntsville, Alabama. The station is owned by the Black Crow Media Group and the broadcast license is held by BCA Radio, LLC. (A transfer to Southern Stone Communications, LLC, is pending consummation.) The signal covers most of northern Alabama and southern central Tennessee. WAHR is one of the top-rated radio stations in the Huntsville market.

WAHR was founded in 1959 by Arnold Hornbuckle. It was Alabama's first stand-alone FM radio station. The call letters stood for 'Arnold Hornbuckle Records.' At the time of licensing, he owned Hornbuckle's Record Shop, also in Huntsville, Alabama. Shortly after the station began broadcasting, Bill Lane became the station's manager and a minority shareholder. Lane retired in 1990.

In the early 1960s a signature phrase was "Broadcasting from the top of the Times Building". Some of the station operators were servicemen stationed at Redstone Arsenal and promotional literature included a letter from Dr. Wernher von Braun complimenting the station on its classical music programs. After nearly 40 years serving the Tennessee Valley, Hornbuckle retired, selling the station in July 1999. In 2009, Hornbuckle was inducted into the Alabama Broadcasters Association Hall of Fame.

WAHR is currently owned by Black Crow Media Group whose other local radio stations include WRTT-FM and WLOR. In November 2001, due to a proposed refinancing of the parent company, license holder STG Media, LLC, applied to the FCC to transfer the licenses of WAHR, WLOR, and WRTT-FM to Black Crow Media Group subsidiary BCA Media, LLC. Just two days later, another application was filed to shift the licenses to BCA Radio, LLC. The FCC approved the moves on November 15, 2001, and the consummation of the transaction occurred on November 19, 2001.


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