City | Athens, Georgia |
---|---|
Broadcast area | Atlanta metropolitan area |
Branding | 104.7 The Fish |
Slogan | Safe for the Whole Family |
Frequency | 104.7 MHz |
First air date | 1970s (as WJSR) |
Format |
Contemporary Christian music Christmas music (Nov.-Dec.) |
ERP | 24,000 watts |
HAAT | 505 metres (1,657 feet) |
Class | C1 |
Facility ID | 56390 |
Callsign meaning | W FiSH |
Former callsigns | WJSR (1970s-?) WAGQ (?-1989) WALR (1989-1995) WALR-FM (1995-2000) |
Owner |
Salem Media Group (South Texas Broadcasting, Inc.) |
Webcast | Listen Live |
Website | thefishatlanta.com |
WFSH-FM is an FM radio station in Atlanta, Georgia broadcasting at 104.7 MHz. The station format is called "Safe For The Whole Family", a hybrid of Christian pop and clean secular music with a mainstream feel, branded as "The Fish 104.7". Between Thanksgiving and the weekend after Christmas, the station plays all Christmas music, both religious and secular.
WFSH-FM has its radio studios in the Buckhead district of Atlanta, and transmits from the tallest radio masts and towers in Georgia (2000 feet or 600 meters) in Loganville, about 30 miles (50 km) east of Atlanta. The height of this new tower allows the station to better penetrate office buildings in Atlanta.
The station once served Atlanta with a signal of 50,000 watts at 104.7, which had been top-40 pop WJSR and WAGQ since the 1970s. But it was upgraded to class C1 as a move-in station to serve metro Atlanta in the late 1980s. They debuted in Atlanta as "Music Radio 104.7" with a hot AC format with the new broadcast callsign WALR. On October 8, 1990, WALR-FM was relaunched with the R&B format as "Kiss 104.7". This was the second incarnation of the "Kiss" branding, as it was previously utilized for a short time in the mid-1980s on WEKS (the former callsign on 104.1). Under this format, it was the first permanent competitor to attempt to chip away at the urban contemporary audience listenership of heritage station V-103 (WVEE FM 103.3).