City | Greenville, South Carolina |
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Broadcast area | Upstate South Carolina |
Branding | X98.5 |
Slogan | The Upstate's Alternative |
Frequency | 98.5MHz FM / 107.3MHz HD2 |
First air date | March 27, 2007 |
Format | Alternative rock |
ERP | 200 W FM |
Class | D |
Facility ID | 156113 |
Transmitter coordinates | 34°56′07″N 82°24′18″W / 34.93519°N 82.40505°WCoordinates: 34°56′07″N 82°24′18″W / 34.93519°N 82.40505°W |
Owner | Tower Above Media LLC (leased to Summit Radio) (Tower Above Media LLC) |
Webcast | Listen Live (prospective Listen Live link as of 8/6/2012) |
Website | X985FM.com |
W253BG, known on-air as X98.5, is an Alternative rock radio station located in Greenville, South Carolina area. Although licensed as a broadcast translator prohibited from carrying its own programming, it broadcasts under a legal loophole allowed by the Federal Communications Commission, by simulcasting on HD Radio channel 2 of WJMZ FM 107.3, allowing such stations to sidestep the restriction on translators, as well as regulations regarding the excessive concentration of media ownership by a single company in a given media market.
98.5 FM began broadcasting in March 2007 in Arial, re-broadcasting WHRZ-LP in Spartanburg, which carries a Christian Contemporary format. In June 2012, an application was filed to move the station to Paris Mountain in Greenville, with a downgrade from 250 to 200 watts, however allowing the station to cover Greenville County, as well as portions of neighboring Pickens and Spartanburg counties with a solid signal. The station would also re-broadcast Cox Radio's WJMZ-FM's HD2 signal. The station's new tower also houses sister station W258CB, 99.5 Chuck FM.