Vodafone Italy
| Public Limited Company | |
| Industry | Telecommunications |
| Founded |
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| Headquarters | Ivrea (TO) |
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Key people
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| Products | Mobile telephony, Fibre optic communication, ADSL and telephony |
| Revenue |
 46.4 billions £
|
 7 billions £
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| Owner | Vodafone Group PLC |
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Number of employees
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6835 (2015) |
| Parent | Vodafone (100%) |
| Website | www |
Vodafone Italia S.p.A. (former Omnitel Pronto-Italia and Vodafone-Omnitel N.V. now branded Vodafone Italia) is an Italian telephony company, which has approximately 26,000,000 mobile customers with a market share of 29,5% (placing itself just behind TIM) and 2,300,000 customers on fixed lines with a market share of 10,2% (behind Telecom Italia and Infostrada). Vodafone Italia is a fully owned subsidiary of Vodafone Group plc (100.00%).
In December 1995, Omnitel Pronto Italia launched its services in Italy. Omnitel was a mobile operator and Infostrada (today owned by Wind) was a fixed-line operator. They belonged to Olivetti and represented the first telephone alternative to monopolists TIM and Telecom Italia.
Original majority owner Olivetti sold its interest in Omnitel and Infostrada to the German consortium Mannesmann (which had been a minority shareholder since 1997) after Olivetti's took control of Telecom Italia, and thus TIM, in 1999. Mannesmann took control of Omnitel with a 53.7% equity stake.
The following year, Vodafone purchased Mannesmann, thus taking control of Omnitel and creating the joint-stock company Vodafone Omnitel N.V., legally resident in the Netherlands. The Vodafone brand was introduced as Omnitel-Vodafone in 2001, made the primary brand as Vodafone-Omnitel in 2002; finally the current name Vodafone Italia was introduced in 2003, dropping "Omnitel" altogether. Vodafone Italy introduced the new Speechmark Logo only on 10 June 2007.
The company slogan varied from that of the international Vodafone campaign (Make the most of now) and was Life is NOW, but now is the same global one power to you. The company website was known as 190.it as 190 is the customer care number for Vodafone Italy. Starting from July 2008, the company URL has been changed from "190.it" to "vodafone.it". The company's spokesmodel from 1999 to 2006, for both Omnitel and Vodafone, was Australian model Megan Gale, which rose to fame thanks to these advertisings.
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Wikipedia