Vocus
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|
| Private | |
| Industry | Technology |
| Fate | Merged with Cision AB to form Cision Inc. |
| Successor | Cision Inc. |
| Founded | 1992 |
| Headquarters | Beltsville, Maryland, United States |
|
Area served
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Worldwide |
|
Key people
|
Peter Granat (CEO) |
| Products | Marketing and public relations software & services |
| Revenue | US$186.9 million (2013) |
|
Number of employees
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1,200 |
| Subsidiaries | PRWeb HARO iContact |
| Website | www |
|
Footnotes / references |
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Vocus was a public relations software company based in Beltsville, Maryland, United States, serving clients worldwide from 1992 to 2014. In addition to its web-based PR software suites, the company owns the online publicity services, PRWeb and Help a Reporter Out (HARO). Vocus was founded in 1992 by Rick Rudman and Bob Lentz and was a publicly held company until June 2014 when it was taken private by Chicago-based private equity company GTCR. The company operates additional offices in the United States, Europe and Asia. Since late 2014, the company merged with Cision AB to form Cision Inc. as the succeeding company.
Vocus Inc. was founded in 1992 by chief executive officer Rick Rudman and his business partner, Bob Lentz. The two had previously been investors at First Data Software Publishing, which they co-founded in 1991 to develop software supporting political organizations' external communications. Rudman and Lentz bought out the firm's other two partners and quit their jobs to relaunch the company as Vocus.
In its early years, Vocus developed software to help political action committees and grassroots organizations track and organize donors and contacts. In 1997, the company expanded its services to offer public relations software, including a product developed specifically for clients outside of the political sector, to help them manage external communications. In 1999, Vocus discontinued the use of packaged software products, choosing instead to offer its software over the Internet.
During the 2000s, the company continued to expand its public relations services. In October 2002, Vocus announced the release of its application programming interface (API), built using Microsoft XML, which allowed companies to integrate Vocus software with other business productivity applications.
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