Virgin Mobile Fest | |
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Virgin Mobile Fest logo
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Genre | Rock, Pop |
Location(s) | United States, Canada |
Years active | 2006 - 2013 |
Website | |
www |
The Virgin Fest, known as the Virgin Mobile FreeFest in the United States, is a rock festival held in the United States and Canada, a spin-off from the V Festival held in the UK. In North America the Virgin name, and recently the Virgin Mobile brand, is used in full to increase brand association, compared with the UK and Australian festivals, where association is simply implied through the use of the V.
Like the other variants of the V Festival, the events are sponsored by Virgin Mobile, in this case, either the US or Canadian versions.
On June 30, 2006, Virgin Group chief Richard Branson announced the inaugural shows. The first, which took place September 9 and 10, 2006 at Toronto Islands Park, Toronto, Ontario, Canada, featured over 40 artists. A single-day show also took place in Baltimore, Maryland, United States, on September 23, 2006, at the Pimlico Race Course with the Red Hot Chili Peppers and The Who.
Virgin Festival 2007 took place in Vancouver on May 20 and 21, as well as a return to Pimlico Race Track in Baltimore for an expanded two-day event on August 4 and 5 and Toronto on September 8 and 9. On October 16, 2007, an event was announced to take place in Calgary, Alberta on June 21 and 22, 2008. The festival also returned to Baltimore on August 9 and 10, 2008.