Virgin Mobile

Virgin Mobile is a wireless communications brand used by eight independent brand-licensees worldwide. Virgin Mobile branded wireless communications services are available in Australia, Colombia, the United Kingdom, Canada, Chile, France, Saudi Arabia, Poland, South Africa, México, and the United States. Virgin Mobile branded services used to be offered in Singapore, India and Qatar.

Each Virgin Mobile branded entity acts independently from the others, thus the handsets, service plans and network radio interfaces vary from country to country. In a given country, the Virgin Mobile wireless entity is typically a partnership between Richard Branson's Virgin Group and an existing mobile network operator or mobile virtual network operator (MVNO).

Virgin Mobile Australia (VMA) is a telecommunications company based in Sydney, Australia. They sell through over 73 retail outlets, including flagship stores in Perth, Sydney, Adelaide, Canberra, Melbourne and Brisbane, as well as via telesales and online.

In Australia, Virgin Mobile operates on the Optus network.

Virgin Mobile Canada experienced substantial growth in 2008, launching approximately 60 'Virgin Mini Stores' (VMS) across the country. VMS are kiosks usually located in shopping malls that especially target the 18- to 35-year-old demographic. For four years running, Virgin Mobile Canada has received J.D. Power and Associates' annual award for Highest Customer Satisfaction for Prepaid Wireless. Post-paid plans were introduced to Virgin Canada in February 2008.

Bell Mobility acquired Virgin Mobile Canada in May 2009 for CAN$142 million. Some of its stores in Ontario and Quebec are operated by the largest Bell franchise, Cellcom Communications. In early 2010, Virgin Mobile Canada launched the iPhone 3G, 3GS and 4 post-paid service in Virgin Mobile Retail Stores and online, all around Canada. Virgin Mobile became the fifth brand offering the iPhone in Canada, after Fido, Rogers Wireless, Telus and Bell Mobility.

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