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Viewers Choice

Viewers Choice
Viewers Choice PPV.svg
Viewers Choice logo
Launched September 5, 1991
Closed September 30, 2014
Owned by Viewers Choice Canada Inc.
Bell Media (70.06%, direct & indirect)
Rogers Media (24.95%)
ESPN Inc. (4.99%, indirect)
Picture format 480i (SDTV)
1080i (HDTV)
Slogan See It All
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Website Viewers Choice

Viewers Choice was a Canadian English language pay-per-view and near video on demand service. It was owned by Viewers Choice Canada Inc., which at the time of its closure was majority owned and managed by Bell Media, with minority partners Rogers Media and ESPN Inc., and had been carried by various cable and IPTV service providers, primarily in eastern Canada.

Viewers Choice was the first pay-per-view service permitted to operate in eastern Canada (the brand name was also used for several years by a counterpart in western Canada), having launched in September 1991, and was the sole English-language PPV provider in that region until 1999. However, it shut down on September 30, 2014, as the service's two main owners at the time of closure, Bell and Rogers, had each gained full ownership of a competing general-interest PPV service, Vu! and Sportsnet PPV respectively. Viewers Choice said it would be working with its remaining partner service providers to transition to other pay-per-view services.

The Viewers Choice pay-per-view service consisted of 45 standard definition channels and two high-definition television channels. Programming on Viewers Choice included movies, concerts, and live sports events such as boxing, mixed martial arts (UFC), and professional wrestling (WWE, WCW and TNA). Pornographic content was also available through the Adam and Eden services. Adam features content for gay men while Eden features content of interest to straight men.


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