Veturi Sundara Rama Murthy | |
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Born |
Pedakallepalli, Krishna Dt.,Andhra Pradesh, India |
29 January 1936
Died | 22 May 2010 Hyderabad, Andhra Pradesh, India |
(aged 74)
Cause of death | pulmonary hemorrhage |
Other names | Veturi |
Occupation | Poet, Lyricist, Songwriter |
Title | Dr. (Honorary Doctorate) |
Spouse(s) | Seeta Mahalakshmi |
Children | Ravi Prakash, Chandrasekhar, Nanda Kishore |
Parents |
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Veturi Sundararama Murthy (29 January 1936 – 22 May 2010), popularly known as Veturi, was a Telugu writer mostly popular for his film songs. His career in the Telugu film industry spanned more than four decades. He was highly admired and cherished for his deep and meaningful lyrics in Telugu songs. He was considered an inspiration by many lyricists.
Veturi was born to Chandrasekhar Sastry and Kamalamba in Pedakallepalli, near Challapalli, Krishna. Veturi was a nephew of the Telugu Research Scholar Veturi Prabhakara Sastri. His grandfather Veturi Sundara Sastry was also a poet.
Veturi completed his schooling in Diviseema, Jaggayyapeta, near Vijayawada in Krishna district, and SSLC in his grandmother's village. Later, Veturi went to Chennai for his intermediate studies and came back to Vijayawada where he completed his degree in S.R.R. Government College. He was a student of legendary Viswanatha Satyanarayana at this college.
Veturi joined Andhra Prabha as a journalist in 1952, after his education. He learned the basics of editing a news article from his senior at Andhra Prabha, Narla Venkateswara Rao, whom he considers his first teacher. In 1959, he joined a weekly called Andhra Patrika, where Bapu and Mullapudi Venkata Ramana were his colleagues. He was the in-charge of the Cinema section at Andhra Patrika. He also worked for the Andhra Pradesh Congress Committee's official daily newspaper, called Andhra Janata, as an editor.