Vallacar Transit Incorporated (Ceres Liner)

Vallacar Transit Incorporated

A Yanson FB4J bus unit of Ceres Liner, with body number 5446.
Slogan	"First In Service * Foremost In Fleet Maintenance"
Parent	Yanson Group of Bus Companies
Founded	1968
Headquarters	Barangay Mansilingan, Bacolod City
Service area	Visayas, Zamboanga Peninsula
Service type	Land Transport
Fleet	200+ Bus units (Hino Motors, Kinglong, Nissan Diesel, Yutong)
Operator	Vallacar Transit Incorporated
Website	http://vallacartransit.net/

Vallacar Transit Incorporated (VTI) is under the giant umbrella of the Yanson Group of Bus Companies (YGBC). The bus company is a family-owned and managed business that has grown from a lone 14-seater jeepney plying a single route called Ceres Liner, to a conglomerate of transportation companies with a combined number of operating units of 838 transport vehicles as of January 2010, operating in Visayas, and also serves Mindanao. The company pioneered inter-modal services between Negros and Cebu.

The company was founded in 1968 by Ricardo B. Yanson (passed away on Sunday, October 25, 2015) and his wife, Olivia Villaflores Yanson, beginning with the purchase of one jeepney unit. This effort ultimately became a jeepney-assembly business. In the early 1970s, the market was flooded with Ford Fieras; the couple decided to diversify into a small bus line which plied the Bacolod City-Valladolid-La Carlota route (hence, ValLaCar) and christened it Ceres Liner.

Ceres Liner grew and expanded through the years. Their service had reached from Negros to the areas and provinces of Cebu, Samar, Leyte, Iloilo, Aklan, Capiz, Zamboanga Del Norte, and Zamboanga City.

Ceres Liner was the first branding under Vallacar Transit Incorporated which was named after the youngest sister of the founder, Ricardo Yanson Sr. As their operations expanded, several brands are added with different functions and area of operations.

Their subsidiaries are sub-divided by bases. These are based on their area of their operation, and their base number shall be the prefix number for their bus fleets. Yanson Group started this practice in 2005 after they bought out Lilian Express Inc., and felt that re-organizing their company is needed.