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VIVA Entertainment Group

Viva Entertainment Inc.
Multimedia production corporation
Traded as Viva Communications Inc.
Industry Entertainment
Founded New Manila, Quezon City, Philippines (November 11, 1981; 36 years ago (1981-11-11))
Founder Vicente "Vic" del Rosario, Jr.
Headquarters Quezon City and Ortigas Center, Pasig City
Area served
Nationwide
Key people
Vicente "Vic" del Rosario, Jr. (Chairman of the Board and CEO)
Vincent G. del Rosario III
Veronique del Rosario-Corpus
Products Motion pictures, television shows, music albums
Website www.viva.com.ph
Halo Halo Radio
Type Broadcast radio network
Country Philippines
Availability Cebu, Davao and Zamboanga
Founded 2014 (as Oomph! Radio)
May 2016 (as Ultimate Radio under independent branding)
July 2016 (as second iteration of Oomph! Radio)
May 2017 (as Halo Halo Radio)
Slogan It's OPM's Best!
Sarap! (Delicious!)
Owner Viva Live Inc.
(Ultimate Entertainment Inc.)
Viva Video, Inc.
Viva Video
Subsidiary
Industry Home video
Founded 1977 (as Viva Video in the United States)
1983 (as Viva Home Entertainment)
1996 (as Viva Video in the Philippines)
Headquarters Viva Entertainment Head Office
7th Floor, East Tower, Centre, Exchange Road, Ortigas Center, Pasig City
Viva Integrated Warehouse:
61 Scout Madrinan Street, Barangay South Triangle, Quezon City
, Philippines
Key people
Leigh G. Legazpi, assistant vice president of video marketing and label manager
Products Video CD, DVD and Blu-ray Disc
Parent Viva Entertainment
Website Viva Video, Inc.

Viva Entertainment Inc. (also known as Viva Communications Inc.) is a Filipino-owned entertainment company based in Quezon City and Pasig City, Philippines. It was founded in 1981 by Vicente "Vic" del Rosario, Jr.

Halo Halo Radio is a brand name for Viva's radio stations. It was launched as Oomph! Radio before the end of 2014 following the acquisition of Ultimate Entertainment and its FM stations, thus it is Viva's new venture into radio broadcasting. Its format playlist consisted of local and international songs.

In May 2016, Viva Live briefly dropped the Oomph! Radio brand and went to an independent branding among stations by adding 70s, 80s and 90s music to its playlist, despite retaining its format and the Ultimate Radio name. In July 2016, however, Viva Live brought back the Oomph! Radio brand and its Top 40/OPM format. In February 2017, the Oomph! Radio brand was dropped permanently due to management decision.

In May 2017, Oomph! Radio was relaunched as Halo Halo Radio, an all-OPM station. With this launch, Halo Halo Radio became the de facto provincial counterpart of Manila-based Pinas FM 95.5 (a radio station of Iglesia ni Cristo's for-profit broadcast arm Eagle Broadcasting Corporation), the country's first all OPM radio station.

Viva Video Inc. (formerly Viva Home Entertainment, doing business as Viva Video) is the exclusive distributor of video products for local and international studios in the Philippines. Viva Video, Inc. is the home video affiliate of Viva Entertainment, Inc.

Viva Video, Inc. is the home video and DVD distribution arm of Viva Entertainment with the exclusive distributor of video products including films and television series.

The company releases titles from the film and television library of VIVA Films, as well as programs from other Viva Entertainment companies. Currently, they also serve as the distributor for television and/or movie product licensed by Nickeloedeon, Universal Studios Home Entertainment, 20th Century Fox Home Entertainment, Cartoon Network, Turner Entertainment Co., Cookie Jar Entertainment (partnership with DIC Entertainment until 2008), Walt Disney Studios Home Entertainment, Skyfilms, Nine Network (makers of Hi-5 DVDs, Summit Entertainment, Lionsgate Home Entertainment, Sesame Workshop (makers of Sesame Street), HIT Entertainment, and MGA Entertainment internationally for the Philippine market, and local products from VIVA Films, APT Entertainment, OctoArts Films, Regal Entertainment, Solar Entertainment, Studio5, GMA Films, FPJ Productions, Pioneer Films and Star Cinema.


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