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GMA Films

GMA Films
Subsidiary
Industry Film production
Television production
Film distribution
Founded 1995; 22 years ago (1995)
Headquarters GMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, Philippines
Area served
Philippines
Key people
Gilberto R. Duavit, Jr. (Chairman)
Atty. Anna Teresa Gozon-Abrogar (President)
Jose Mari Abacan
Products Motion Pictures, TV Series, Home Videos, Music Recordings, Post Production Services, Screenplays
Parent GMA Network Inc.
Website gmanetwork/films

GMA Films (formerly known as Cinemax Studios) is a film production company and a film studio established in 1995 by GMA Network Inc.. Its movie productions have become both critical acclaim and commercial successes, among which are Jose Rizal, Muro Ami and Deathrow.

GMA tested the movie waters by co-producing films with Viva Films. Among the movies that were co-produced were Ober Da Bakod: The Movie, Forever and Sana Dalawa ang Puso Ko. Although not credited in the opening and closing credits of the movies, the network's logo appeared in the aforementioned movies' posters in theaters and newspaper ads.

First founded in 1995 under the supervision of Jimmy Duavit and Butch Jimenez, GMA Films released certain films from 1995 to 1998 under its former title "Cinemax Studios", starting with Run Barbi Run. After its initial production, a co-production arrangement with OctoArts Films was made where OctoArts would produce and distribute the movies in theaters nationwide while Cinemax (through its mother network, GMA) will handle publicity and promotions for TV and radio. GMA Network holds the airing rights for the said movies. In 1998, it changed its name to "GMA Films" after international movie channel HBO created a separate movie channel called Cinemax. The same year, GMA received critical and commercial success for the following movies it produced, Sa Pusod ng Dagat and José Rizal, both directed by Marilou Diaz-Abaya. In 1999, GMA Films also produced Muro-Ami and in 2000, Deathrow, both were also critically acclaim.

When Felipe Gozon took over GMA Network, the film production outfit of GMA Network was placed on hiatus for about 5 years.


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