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Star Cinema

Star Cinema
Subsidiary
Industry Film production
Television production
Film distribution
Founded May 1993; 23 years ago (1993-05)
Headquarters ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City
Area served
Philippines
Key people
Malou Santos (Chief operating officer for Star Creatives)
Products Motion pictures, TV series, home videos, music recordings, post production services, screenplays
Revenue Increase1.282 billion (FY 2015)
Number of employees
200+
Parent ABS-CBN
Divisions Skylight Films
Star Creatives
Star Home Video
Star Music
StarFlix
Website starcinema.abs-cbn.com

ABS-CBN Film Productions, Inc. (doing business as Star Cinema), is a Filipino film and television production company and film distributor based in Quezon City. It is the country's largest motion picture company which regularly garners about 70% market share of the local film industry. Star Cinema has produced most of the highest grossing Filipino films of all time.

Star Cinema was founded in 1993 to transform ABS-CBN Broadcasting Corporation into a true entertainment company. Although still a new player in the film industry, Star Cinema has poised itself to be a major competitor of big film companies like Viva Films and Regal Entertainment. Its strategies to reflect the viewer's current taste and trends has proven to be successful starting from the 90's with a string of films targeted to mainstream viewers with film genres ranging from action, comedy, horror, and fantasy. The films of Star Cinema in the 90's has been well received with some earning critical acclaims with films such as May Minamahal (1993), Maalaala Mo Kaya (1994), Madrasta (1996), Magic Temple (1996), and Bata, Bata… Pa'no Ka Ginawa? (1998). The 90's also saw the pioneering works of the company by hiring third-party companies to integrate state-of-the-art computer generated images and special effects and makeup/prosthetic into some of its films like Patayin sa Sindak si Barbara (1995), Magic Temple (1996), Kokey (1997), Magandang Hatinggabi (1998), Hiling (1998), and Puso ng Pasko (1998) among others. Other notable works are the adaptations of popular anime's such as Sarah... Ang Munting Prinsesa (1995) and Cedie (1996) which incorporates stylish production designs and costumes and was shot abroad. Star Cinema also made a film adaptation of ABS-CBN's phenomenon TV series with films like Mara Clara: The Movie, released in 1996 and Mula Sa Puso: The Movie and Esperanza: The Movie both released in 1999. In 1997 and 1998, Star Cinema produced Goodbye America and Legacy under the banner of Star Pacific Cinema in an attempt to penetrate the Hollywood B-movie market.


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